Success Genius:  Where Science Meets Entrepreneurial Success

The Lottery Effect: The Secret to Sticking with Your Resolutions


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Are you ready to stick with your resolutions and finally make them a reality?

In this episode of Success Genius, I explore the fascinating science behind habit formation and how to leverage what I call “the lottery effect” to sustain motivation. It's all about understanding how your brain’s reward system works and using it to your advantage.

We’ll dive into the two critical phases of habit-building, why traditional motivation dips are completely normal, and how intermittent rewards can help you bridge the gap to automaticity. Whether it’s hitting the gym, starting a new business, or building better daily routines, you’ll learn practical, science-backed strategies to create lasting change.

Join me as we uncover the key to making your habits stick for good. With the power of the lottery effect, achieving your goals in 2025 might just feel a whole lot easier.

Topics covered in this episode include:

  • What the "lottery effect" is and why it matters for habit formation
  • How your brain's dopamine system impacts motivation and effort
  • The two phases of habit building: from effortful beginnings to automaticity
  • Practical ways to gamify your goals and leverage intermittent rewards

Want to learn how to stick with your resolutions and turn habits into lasting routines? Dive in and discover the science-backed strategies to power your personal and professional growth.


Resources Mentioned:

Get The Book:  https://book.neillwilliams.com/book

Learn More About TEAM90:  https://neillwilliams.com/team90

Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-call

Contact Us: [email protected]


If you’re loving what you’re learning on this podcast every week - the simple high-impact habits, tools and mindsets to optimize your whole body focus, motivation and energy - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.

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Success Genius:  Where Science Meets Entrepreneurial SuccessBy Neill Williams

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