In this first episode we talk about muses, what are they, why you need them, how to find them and we tackle some trouble shooting. We explain the difference between demographics and psychographics and why you need both.

How to get really specific with your muses and why you should, and we talk about the different approaches we take that informs the visual branding and copywriting work that we do.

We dig into how muses mesh with your magic and how they help you craft a business that really works for you.

At the end of each episode we usually tackle a short question from a listener, this week we’re in conversation about these challenging times with the subject…it’s ok if you’re not ok…

We really hope you enjoy this debut episode. Do let us know what you think by dropping us a line on the blogs at www.thebrand-stylist.com or www.elizabethcairns.com we'd love to hear from you. Thanks for listening.

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