This thought-provoking session will have you enthralled from the very start as you discover the power that language has over the subconscious brain, gain practical examples that you can apply instantly and learn how the “Magic Words” from Phil’s best-selling book, EXACTLY What To Say, are applied to your specific business-critical situations. This session delivers immediate actionable outcomes, where you can expect to be keen to work on your new word choices as early as the next break that follows!