Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers differently depending on their vertical, budget, and approach.

The duo breaks down what’s really changing inside Meta, why this isn’t just another temporary tweak, and how to adapt before it’s too late. Whether you manage multimillion-dollar campaigns or are just looking to optimize your ad spend, this is a tactical must-listen. Expect conversation on creative fatigue, campaign segmentation, broad targeting, and what "control" in Meta advertising actually means now.

Chapters:

• 00:00:00 – Kicking Things Off: What’s Really Happening Behind the Ads
• 00:00:49 – Meta Drops a Bombshell—Here’s What You Need to Know
• 00:02:18 – Is Advantage+ Your Friend or Foe? The Real Scoop Inside Ads Manager
• 00:05:17 – What These Changes Actually Mean for Your Ad Strategy
• 00:12:39 – Future-Proofing with Custom Conversions (Before It’s Too Late)
• 00:19:13 – Your Move: What Smart Advertisers Should Do Right Now

LINKS AND RESOURCES:

• Get Your nCAC Calculator Now!
• Maximize your campaign performance with AI.
• About Advantage+ sales campaigns
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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