He Built Four Loko, Got Fired From His Own Company, Then Built Koia | Chris Hunter

This episode isn’t just a story about Four Loko…

Chris Hunter built one of the most recognizable beverage brands in the world, lived through controversy, got fired from the company he helped create, and still came back to build again.

In this episode, Chris sits down with Manning Sumner to talk about the real side of entrepreneurship, the wins, the pressure, the mistakes, the partnerships, the dark moments, and the mindset it takes to keep going when everything feels like it’s falling apart.

From Four Loko to Koia, this conversation is about building brands, taking risks, staying resilient, and understanding that success is never as smooth as it looks from the outside.

Real story. Real lessons. Real perspective.

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LEGACY GYM

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