On this episode of the Massimo Podcast: After a string of unfulfilling roles and one ridiculous boss, Mike McCormick of Insurance Soup was feeling the urge to be an entrepreneur! Today he's providing something much more than just insurance. Join Rod and Mike as they chat about filling the needs of his fellow insurance agents though resources and community as well as how you can leverage your captive audience through social media.

Episode Two: In part two of this episode, Mike and Rod drill deeper into how Mike is leveraging his 10% market share captive audience and social media to connect with his ideal agents. One of the unique aspects of Mike's social media is that he is 100% himself! He shares personal aspects of his life and while he knows this does contribute to his "Know, Like, Trust" factor his intent (and if you ask him, his only option) is to be authentic with his audience and himself. Transparency doesn't stop at social media for the owner of Insurance Soup. Mike explains a little about his core mastermind: The Career Agent Concept. This educational resource is full of over 100 hours of educational content including marketing materials for agents and referral partners alike. The goal of this course is to help agents build a business in the digital age on social media.

If you are an agent or know an agent who could benefit from Mike and his team's resources visit https://www.facebook.com/groups/insurancesoup/ or visit www.theinsurancesoup.com (don't forget the "The"!)

On this episode of the Massimo Podcast: After a string of unfulfilling roles and one ridiculous boss, Mike McCormick of Insurance Soup was feeling the urge to be an entrepreneur! Today he's providing something much more than just insurance. Join Rod and Mike as they chat about filling the needs of his fellow insurance agents though resources and community as well as how you can leverage your captive audience through social media.

Episode One: Mike joins Rod to talk about much more than the fact that both have strong ties to Stony Brook, NY! After being in a few jobs including mortgage and corporate banking Mike finally found his home in insurance. He quickly made a few great friends across the US and while they came from different companies and served different clients there was no denying that they were having similar issues with vendors, carriers, and marketing teams. This inspired Mike to break people out of their silos of company, location, or clientele and create the hive mind that is The Insurance Soup. Starting with just a few hundred agents Mike immediately began to serve his community of like-minded individuals with courses focused on what they were struggling with and brought forward solutions to their most common issues. With an emphasis on creative and quality content, Mike strives to be the "amazon of the insurance industry" as he creates a go-to resource for agents and companies looking to solve problems and serve their clients well. If you are an agent or know an agent who could benefit from Mike and his team's resources visit https://www.facebook.com/groups/insurancesoup/ or visit www.theinsurancesoup.com (don't forget the "The"!)

Part 1 of 2

Bob Burg, one of today's top influential leaders, shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but also the most financially profitable way. Known for his book Endless Referrals, Bob explains the 5 principles in his business parable, The Go-Giver, on the show today.

Maxwell Finn, President and Founder of Unicorn Innovations and a friend of mine, hits on one of the most perplexing problems facing business owners today – Facebook! Max shares crucial insight on what to do, how to do it and when to spend money on Facebook ads. Max tells us why we shouldn't sweat their changing algorithms and what to do instead.

Be prepared to be completely entertained and mesmerized by the one and only Wes Schaeffer – The Sales Whisperer. He's a self-described "pigheaded entrepreneur" who rehabilitates salespeople and trains their managers. A highly-regarded speaker, marketing automation aficionado and author of "2.5 books," Wes has helped 5,400 of the world's top speakers, authors, coaches, and sales professionals achieve nearly miraculous growth and shares his wisdom with us today. This is Part 2 of 2.

Be prepared to be completely entertained and mesmerized by the one and only Wes Schaeffer – The Sales Whisperer. He's a self-described "pigheaded entrepreneur" who rehabilitates salespeople and trains their managers. A highly-regarded speaker, marketing automation aficionado and author of "2.5 books," Wes has helped 5,400 of the world's top speakers, authors, coaches, and sales professionals achieve nearly miraculous growth and shares his wisdom with us today. This is Part 1 of 2.

Serial-entrepreneur, owner of multiple businesses, mom, stepmom, wife, author and podcast host Summer Felix-Mulder shares why she does what she does, what she's learned along the way and the trick she uses to make it all happen.

No one ever drifted to the success they wanted - they created a plan and set goals to get there. The trouble is, though, that achieving big goals isn't easy because most of us haven't been taught HOW to properly set goals -- or even WHAT goals to set so that we end up with the results we really want. There is no reason 2020 can't be your best CRE year yet – Rod Santomassimo walks through his 7 Days to Your Best CRE Year Yet program explaining the goal planning steps to gain clarity, how to set career-changing goals, and how to achieve them to gain greater success in 2020. A free downloadable workbook is available at www.massimo-group.com. This is Part 2 of 2.

No one ever drifted to the success they wanted - they created a plan and set goals to get there. The trouble is, though, that achieving big goals isn't easy because most of us haven't been taught HOW to properly set goals -- or even WHAT goals to set so that we end up with the results we really want. There is no reason 2020 can't be your best CRE year yet – Rod Santomassimo walks through his 7 Days to Your Best CRE Year Yet program explaining the goal planning steps to gain clarity, how to set career-changing goals, and how to achieve them to gain greater success in 2020. A free downloadable workbook is available at www.massimo-group.com. This is Part 1 of 2.

My real estate broker created a game-changing app! Leigh Mullins has got her head in the game from sports to investments to residential real estate and now inventing and developing an app - the "Uber of Real Estate" app, Zuhaus. Leigh's story offers inspiration and a little kick-in-the-butt for all of us as she offers insight on her journey and advice from the Wyoming girl who is making her dreams come true.