David Allan has been traveling for almost three years nonstop.
He used street magic to create freedom while he found his copywriting groove.
He also found the enormous crossover between the two.
Especially when it came to positioning.
Whether it’s building crowds or attracting freelance clients…
…this magician understands psychology.
In this episode, you’ll find how real “street smarts” can find freelance clients now and show you the money!
In this episode, you’ll discover:
* How a world famous copywriter lured him into buying a product AND a new career!
* Newbie copywriters and street performers always do THIS… and miss out on making any real money!
* Key strategies street performers use that will improve your copywriting immediately
* The truth behind how performers and copywriters make their end product great. (HINT: It almost never starts out that way).
* What drunken, vacationing tourists have to do with the readability of your copy
Mentioned:
* Penn Jillette
* Gary Halbert
* Takeover Tuesday Podcast
* Make Words Pay
Intro and outro backing music: Forever More by CREO
John McIntyre: Alright, it’s John McIntyre here, the Autoresponder Guy. I’m here with Dave Allan
from from Canada. Now I’d give you a web site here, but It’s currently under construction.David Allan: Yes.John McIntyre: [laughter]David Allan: That’s true. I was going to interject there. It’s – It’s going to be called, It is called but
it’s just the site is down currently for some reconstruction. But It’s called MakeWordsPay.com.
John McIntyre: Good. Good site man.
John McIntyre: Pretty simple. Pretty easy to understand. Anyway, So – you’re from Canada,
you’ve moved to California, you’re a digital nomad. Like you said you’re a professional magician
and you go into direct marketing copywriting because of Gary Halbert, which is a cool story that we
can get into. Now you’re running a book on combining magic with marketing which sounds pretty
cool. Now, I think I’ve mentioned before we hit record here that you know you’ve got one portion of
the audience. You know one type of listener is going to be the copywriter or aspiring copywriter
who wants to get clients maybe has a job maybe doesn’t have a job but wants to figure out that side
of things – then you’ve got the business owners that have an established business and they’re
looking for for ideas to grow the business sell more stuff. And the reason you know we started
speaking is we’re actually emailed for you know I think several times in the last couple of years
you’ve been around for for a while now and I thought it would be good get to get you on the show
have a chat – I think the magician things really good and I think you probably have a unique
perspective. You know it’s not going to be like seven tips on how to do X Y Z and it’s going to be
how many copywriters do you meet who are magicians, right? For example.
David Allan: No, that’s great. So thank you for having me on the show John and I have been
following you for a while we have exchanged e-mails over the years I’ve watched your ascent to the