She’s been AWAI’s Copywriter of the Year.
She’s appeared on Dr. Oz!
She among an elite few at the top of the copywriting profession and she’s spilling her secrets.
Rising up through the ranks at Phillips Publishing, she once gave her boss an ultimatum…
and landed a better job.
She struggled to break into copywriting as she was typecast as a direct mail list consultant.
But she persevered.
Carline is a testament to determination and hard work.
Along with some street smarts, ambition and landing a world class mentor…
she can make it rain money by putting pen to paper.
She lays out her whole process – start to finish.
Kick back, there’s a whole lotta insight in these 30 minutes.
In this episode, you’ll discover:
* The “green sheet” gambit she used to land a promotion inside Phillips Publishing.
* The A-list copywriter who told her she “writes like a girl” and then became her mentor!
* Her entire A to Z process from the first call with a client to writing a million dollar package.
* Was Gene Schwartz right? Is copy assembled? Listen to discover Carline’s dump-file secrets.
* Her advice to the young upstart. What you should be doing TODAY to get your foot in the door.
Mentioned:
*
li* a href="https://www.makepeacetotalpackage.com/"_blank">Clayton Makepeace
* Carline on Dr. Oz
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody it’s David Allan the back with another edition of the podcast. I’m excited about today because we have really one of the best writers period. But I think she stands out because she’s female you know and you don’t hear as much about these kind of people in the copywriting world. And so one of the best A-list copywriters on the planet. Carline Cole, how are you?
Carline Anglade-Cole: I’m great David how you doing.
David Allan: Good. Very good! I was going to botch your name there a little bit so I skipped the hyphenation…
Carline Anglade-Cole: I caught that. It’s Carline Anglade-Cole.
David Allan: Oh, I would have got that then. And usually I screw up lots of names so nothing new then…
Carline Anglade-Cole: Well with a name like david Allan, I guess you have the luxury of….[laughter]
David Allan: Now, usually we like to start off with what I call your superhero origin story. Take us back to a point where you maybe weren’t in copywriting, weren’t in direct-response and maybe ha da normal job or just came out of school and sort of give us the journey up top the present time.
Carline Anglade-Cole: Oh wow,OK. All right well in the words of Steve Martin I was born a poor black child…Is that back far enough?
I actually thought of stumbling in and this whole area as most people in my in my group tend to do. There’s no such thing as a. It was no copywriting school. No. Are there really other ways to get into this industry. Unless you sort of stumbled into a wall of 20 25 years ago. So I had I had a daughter who was three years old and then another one. I’ll actually use two and a half years all and then I had another one who was a year old. My husband was a firefighter and I was looking for a job that would be a part time job that will have a flexible schedule to allow me to stay home with the kids and alter...