The Midlife Business Coach

By Shaheen PlunierEducation Self-Improvement

The Midlife Business Coach episodes

August 20, 2024Embrace your truth: you are the brand
In this episode, we’ll dive into the essence of branding for coaches, particularly for those stepping into the coaching world in midlife.

Branding is not only about aesthetics, logos and fonts, it goes much deeper than that because you are the brand. Your truth, experiences, and authentic self are what make you stand out in the crowded coaching space.

I’ll teach you how to build a brand by embracing your unique story and showing up authentically online, how to let go of perfectionism and start once and for all your coaching journey with confidence, regardless of where you are in life.

This episode is a must-listen for anyone looking to simplify their branding process and connect more deeply with their audience.

In this episode you’ll learn:
How your truth and authenticity are the core of your brand.

How to embrace your unique story: your life experiences and wisdom differentiate you from others.

Let go of perfectionism: Don’t wait for everything to be perfect before you start showing up online.

Show up authentically: Your audience wants to see the real you—imperfections and all.

Your truth is your vibe: Branding is about the energy you bring, not just aesthetics.

And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!

Want to be come a coach? Get my course: BECOME A COACH AND SIGN YOUR FIRST 1K CLIENT ONLINE COURSE here
8 min
August 09, 2024Creating Offers From Your Heart
In this episode, I’ll discuss the importance of creating business offers from the heart rather than the head.
We’ll emphasize on the need for authenticity and alignment in your offerings, and I’ll be sharing my personal experiences and insights on overcoming the pressures of perfectionism and staying true to your vision.

In this episode you’ll learn:
The pressure of creating a "perfect" offer suite and the challenges it brings.

The pitfalls of overthinking and creating from the head, leading to doubt and misalignment.

The importance of being genuinely excited about and behind your offers.

The challenge of comparing oneself to others and the temptation to create offers for the wrong reasons.

The importance of creating offers that resonate with your true passion and mission.
Remember to stay true to your vision and create from the heart, and be kind to yourself as you navigate your entrepreneurial path.
If you love what you hear, leave a review and let me know! You can always find me on Instagram @shaheenplunier —let’s connect!
14 min
June 19, 2024 Midlife Reinvention with Deb Johstone, Founder of the Midlife Reinvention Summit
Episode 48
Get ready for an inspiring episode of the Midlife Business Coach Podcast! This week, Shaheen Plunier chats with Deb Johnstone, the visionary behind the Women Reinventing Midlife Summit. Deb shares her incredible journey from corporate burnout to becoming a transformational coach who empowers women to embrace midlife reinvention.
Discover how Deb started her thriving coaching business just before her 50th birthday and how she turned her passion for helping women into a global movement. They discuss the magic of midlife transformations, the power of following your intuition, and practical tips for overcoming the fear of starting something new.
Tune in to hear Deb’s fascinating story, learn about her upcoming summit, and get inspired to take bold steps toward your own midlife reinvention. This episode is packed with wisdom, encouragement, and actionable advice you won't want to miss!
48 min
May 30, 2024Is Coaching a Pyramid Scheme?
Episode 47
Today, we're diving into a hot topic: "Is coaching a pyramid scheme?" Spoiler alert: It’s not. But I get why people think that, especially when starting out.
I'll share my journey from those early doubts to running a multi-six-figure business. We’ll debunk the myths, talk about why you don’t need to be a business coach to make money, and how you can find success in any niche you're passionate about.
In This Episode, You'll Learn:
The Truth About Coaching: Why coaching is not a pyramid scheme and how to spot the real opportunities.

Finding Your Niche: How to identify what you're passionate about and turn it into a successful coaching business.

Creating Scalable Offers: Tips on building an offer suite that supports your goals and allows you to scale.
So, if you're ready to transform your wisdom into wealth, hit play, get cozy, and let’s do this together. And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!
18 min
May 09, 2024How a Single Week Transformed My Coaching Business
Episode 46
Join Shaheen this week on the Midlife Business Coach Podcast as we delve into the transformative power of intuition and creativity in the coaching industry. In this episode, you’ll discover:
Harness Your Intuition: Learn to leverage your innate intuition to craft deeply impactful and personalized coaching programs.

Creative Freedom in Coaching: Unlock the secrets to using your creativity to design unique coaching experiences that captivate and inspire.

Success in Action: Gain insights from the success of our recent five-day challenge and learn how these strategies can be applied to elevate your own coaching practice.
Tune in to transform your coaching approach with these proven strategies and real-life success stories. Your journey to becoming a more intuitive and creative coach starts here!
22 min
April 25, 2024Investing in Growth - Mastering Money Matters in Midlife
Episode 45
Welcome back to the Midlife Business Coach Podcast! Join your host, Shaheen Plunier, as she unpacks the financial aspects of launching and nurturing a business in midlife. This episode is packed with actionable insights and personal experiences to help guide your journey.
In this episode, Shaheen discusses:
The Importance of Clarity: How understanding your business vision can minimize startup time and maximize success.

Investment as a Necessity: Why spending on coaching or educational programs is crucial for professional development, not just an additional expense.

Overcoming Investment Fears: Tackling the hesitations that come with financial commitments and how to approach them with confidence.

The Value of Calculated Risks: Embracing opportunities that may seem daunting but are essential for growth and achievement.

Support and Resources: Encouragement to reach out if you need guidance or motivation post-episode, with a direct invitation to connect with Shaheen on Instagram.
Tune in for an episode filled with real talk about money, investments, and how these are pivotal in navigating a successful midlife career pivot. Shaheen is here to help you make informed decisions that align with your entrepreneurial spirit and long-term goals.
20 min
April 17, 2024How to Become a Coach in Midlife
Episode 44
Welcome to this episode of "The Midlife Business Coach Podcast" with your host, Shaheen. Today, Shaheen shares her inspiring journey of becoming a life coach at 47, highlighting that it's never too late to pivot towards a freedom-based business. This episode is tailored for midlife women ready to harness their wisdom and experiences to help others.
In this episode, you'll learn:
The Reality of Coaching Certifications: Shaheen debunks the myths surrounding the necessity of formal qualifications and shares why real-world experience and passion are far more crucial.

Simple Steps to Start Coaching: Discover actionable insights on how you can begin your coaching journey without overcomplicating the process.

Turning Passions into Profits: Learn how to transform your life's lessons and passions into a fulfilling career that not only helps others but also brings you joy and satisfaction.
Join us to find out how you can leverage your unique skills and experiences to make a positive impact as a coach. Don't miss the opportunity to reinvent your career in midlife with Shaheen as your guide!
14 min
April 12, 2024 How I Transformed My Coaching Business Overnight with Facebook Ads
Episode 43
In this empowering episode of the Midlife Business Coach Podcast, Shaheen dives into the transformative world of Facebook ads, sharing her journey from struggle to success. She candidly discusses the challenges she faced starting out and the breakthrough moments that changed everything. With an emphasis on the power of mindset, Shaheen reveals how aligning her passion with her ad strategy was key to connecting with her ideal clients and transforming her business.
Shaheen offers insightful tips on creating an effective ad funnel, highlighting the importance of captivating low-ticket offers, strategic order bumps, and upsells, all while keeping a heart-centered approach. This episode isn't just about navigating the mechanics of Facebook ads; it's a motivational call to you, a midlife woman entrepreneur, to embrace your business journey with courage and authenticity.
Through Shaheen's own story, you're encouraged to view Facebook ads not as a daunting challenge but as a powerful tool for growth and connection. Her empowering advice and practical tips promise to inspire confidence and action, inviting you to explore the potential of ads with an open heart and strategic mind. Join Shaheen as she lights the path to a fulfilling and prosperous coaching career, reminding you that the world of ads, when approached with the right mindset, can open doors to unimaginable success.
33 min
March 14, 2024 The Story Behind My First 30k Month
Episode 42
In this uplifting episode of the Midlife Business Coach Podcast, join your host, Shaheen Plunier, as she shares her exhilarating journey to achieving a monumental milestone in her coaching career. With February 2024 marking her biggest cash month yet, Shaheen dives deep into the heart and soul of her coaching business, revealing how she turned her passion into a lucrative $32,000 month.
This episode is not just a celebration; it's an intimate exploration of the strategies, mindset shifts, and personal growth that paved the way for her success. From her personal values of freedom and service to the innovative three-piece framework she crafted for her business, Shaheen opens up about the transformative power of believing in oneself and the joy of empowering women to create their own thriving online coaching businesses.
Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable insights, actionable advice, and the inspiration needed to reach new heights in your own business journey.

Join my 30k Month Workshop today!
18 min
March 06, 2024How I Created a Money Making Offer Suite
Episode 41
In this empowering episode of the Midlife Business Coach Podcast, I dive deep into my personal journey of crafting an offer suite that resonates deeply with my audience and aligns with my core values and spirit as an entrepreneur, and makes me a lot of money.
I share insights into the evolution of my business model, from the initial steps of offer creation to developing a comprehensive suite that meets various client needs. This episode is a heartfelt exploration of the trials and triumphs on the path to building a coaching business that not only thrives financially but also enriches lives.
Key Takeaways:
Crafting an Authentic Offer Suite: I reveal how I transitioned from following trends to creating offers that stem from my heart, helping you understand how to make offerings that truly connect with your clients.

Pivotal Mindset Shifts: Discover the mindset transformations that were crucial to my success and learn how overcoming your own limiting beliefs can catapult your business to new heights.

Embracing Alignment and Authenticity: I share the significance of aligning your offers with your authentic self and the profound impact this alignment has had on my business and life.

Effective Offer Creation Strategies: From understanding your audience's deepest needs to appropriately pricing your services, I discuss my strategies for designing compelling offers that genuinely sell.

Evolving Your Business Model: Join me on a journey through the development of my business model, from my first offerings to a robust offer suite that caters to a range of client aspirations and needs.

The Importance of Your Journey: I emphasize that creating your offer suite is a journey filled with learning and growth, encouraging you to embrace each step with perseverance and an open heart.
This episode is more than just my story of success; it's a detailed guide filled with practical advice, genuine insights, and encouragement for anyone looking to build a business that is not only financially rewarding but also fulfilling on a deeper level.
Whether you're in the early stages of offer creation or refining your suite, my experiences and lessons learned offer valuable guidance for creating a business that truly reflects your passion and purpose.
22 min

About The Midlife Business Coach

From the publisher's feed

"The Midlife Business Coach Podcast" is a source of inspiration for anyone ready to explore their true purpose, rediscover their identity, and create a life of fulfillment and abundance. Join Shaheen…