The Business of Personal Brand Photography

The Mindset Makeover: Transforming Your Photography Business from Within with Johl Dunn


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Ever felt like you’re drowning in work, missing out on family moments, and wondering if you’ll ever get your business-life balance right? Or maybe you’re stuck in that guilt spiral—should you be editing, or should you be playing with your kids?

I’ve been there, and in this episode, we dig deep into the real struggles photographers face, especially when you are also juggling the needs of family.

My guest, Johl Dunn shares how shifting mindset—not just business tactics—transformed his life, and how setting boundaries (and sticking to them!) can actually make clients respect you more. We talk about the courage it takes to raise your prices, the power of community, and why you need to stop waiting for confidence and just take that first step.

If you’re feeling isolated, overwhelmed, or unsure about your worth, this episode is for you.

Main topics covered:

- Mindset shifts for photographers

- Managing guilt and work-life balance

- Setting boundaries with clients

- Pricing and self-worth

- The importance of community and mentorship

Mentioned in this episode:

Free Workshop: 📸 Confident & Booked

Join us for a free live workshop with Johl Dunn and Paula Brennan to learn simple mindset shifts and marketing strategies that help photographers cut through the chaos and get more bookings with less burnout.

Wednesday 8th October, 6:00 AM AEST, on Zoom.
Limited Time Replay available.
Find out more and sign up at:
https://www.paulabrennaneducation.com/flq7kmqb

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The Business of Personal Brand PhotographyBy Paula Brennan

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