Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract affluent clients without playing the volume game, lowering their prices, or faking it to look “big.”

Today’s story comes from a four-person consulting firm in Minneapolis.

No global offices.

No branding agency polish.

No corporate videos featuring wind turbines and time-lapse cityscapes.

And yet…

They won the strategic planning contract for one of the largest beverage companies in the world.

Beating out agencies 100x their size.

How?

They didn’t try to look big.

They didn’t try to out-pitch the competition.

They simply understood the real problem—and showed up as the only solution that made sense.

In this episode, we’ll break down:

• Why trying to look big is a losing game in the luxury and enterprise markets
• How specificity beats size when you're pitching to power
• The hidden advantage of intimacy, access, and specialization in high-stakes decisions
• And how to present yourself not as one of many… but as the one who “gets it”

Because in elite client circles, you don’t win with volume.

You win with insight.

🎁 Want to stand out to the clients who actually move the needle?

Grab your free copy of my #1 Amazon Bestseller, The Affluent Marketing Blueprint, at GetWealthyClients.com.

This is your roadmap to building a brand that’s trusted, respected, and sought-after by the wealthy.

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