In this episode of Photo Fuel, I’m joined by Michelle Franzetti for a conversation that will knock your socks off, make you laugh, and make you think. It's part marketing lesson, part mindset shift, and all about building a family photography business that actually works in today’s world.

We dig into what 2025 requires from small businesses, how to create a marketing plan that’s more than just “share and hope,” and the importance of designing seasons in your marketing so you have rhythm, clarity, excitement, and traction.

Michelle talks about why in-person connections are so powerful, even when they aren’t directly related to photography and what the real criteria is for a "successful" gathering. 

Michelle’s unexpected entry into marketing and how it shapes her business today

A simple but timeless take on marketing: be interesting & connect with people

What 2025 demands from small businesses (and how to adjust)

Why posting and hoping is not a plan—and what’s missing from the equation

How marketing seasons can keep you focused and motivated

The overlooked magic of in-person connections

Why hosting meaningful & FUN gatherings can fuel both your community and your business longevity 

This is a thoughtful, energizing conversation for any photographer who wants marketing to feel more human and more effective.

Website: https://franzettiphotography.com/

Instagram: https://www.instagram.com/m_franzetti/

Youtube: https://www.youtube.com/@Michelle_Franzetti

Facebook Community: https://www.facebook.com/groups/558214206287176

Website: https://www.leahoconnell.com

Instagram: https://www.instagram.com/leahoconnell.photo

Voxer Coaching: https://www.leahoconnell.com/voxer

The Firefly Letters (weekly longform newsletter) - https://www.leahoconnell.com/newsletter