The tug-of-war battle between Associate and Practice Owner is well documented, but it doesn’t have to be that way. There are many strategies and best practices to have a mutually beneficial experience for both the associate and the practice owner, and that is what we discuss in this week’s podcast episode. 

In this episode, I interview Dr. Lisa Goodman, who recently published her book The Manual for the Chiropractic Entrepreneur.  

“Are you a Chiropractor, or are you an entrepreneur who happens to be a Chiropractor?” Strategic Coach found that Dan Sullivan likes to ask doctors this question, and it always makes me think. Part of being an entrepreneur is leading and leveling up your team, and associates are no different. 

Dr. Lisa Goodman believes that chiropractic is the best profession in the world. Certified in sports, prenatal, and pediatric chiropractic, as well as Titleist Performance Institute certified, Dr. Goodman founded Washington Park Chiropractic in 2006. She has a degree in marketing and communications and spent four years in brand advertising before graduating as valedictorian of her chiropractic college, Palmer West. She is known as an international speaker, author, teacher, mentor, and clinician in and out of the office at worldwide events.

“THE MANUAL for the Chiropractic Entrepreneur,” published by Parker University, is Dr. Goodman’s first published book. It serves as a comprehensive guide for both established and aspiring chiropractic entrepreneurs and offers strategies for launching and growing a successful practice.

Grab your copy of Dr. Goodman’s latest book here https://www.drlisagoodman.com/