Ever wonder why markets seem to overreact to news we all saw coming? Cullen Roche challenges conventional wisdom about market efficiency with a refreshing perspective: "The price is always wrong." This fundamental insight transforms how we should approach investing during uncertain times.

When tariffs send markets plunging, investors face the classic struggle between what they intellectually know they should do versus what feels right in the moment. Roche expertly dissects why traditional risk profiling fails most investors—everyone knows the "correct" answers on questionnaires, but real-world market volatility triggers emotional responses that make seemingly irrational decisions feel completely logical. As uncertainty surges during market corrections, even legendary investors can get caught in this psychological trap.

The conversation introduces a powerful framework called "defined duration investing," which quantifies investment time horizons to match appropriate assets with specific financial needs. The stock market, fundamentally a 17-year instrument, cannot be forced to behave like a money market fund without consequences. This misalignment explains why many investors struggle behaviorally with market volatility—they're trying to "turn water into wine" by expecting short-term stability from inherently long-term assets.

Particularly enlightening is Roche's analysis of treasuries as "deflation insurance" and his critique of popular income strategies. The discussion on dividend stocks versus total return challenges mental accounting habits that separate yield from capital appreciation, while his examination of monetary policy reveals how interventionist approaches can create unintended consequences.

Whether you're navigating current market turbulence or building a portfolio for the long term, this conversation provides critical insights into aligning your investment approach with both market realities and your own psychology. Check out Roche's work at disciplinefunds.com or explore his ETF (DSCF) designed to weather behavioral challenges in volatile markets.

The content in this program is for informational purposes only. You should not construe any information or other material as investment, financial, tax, or other advice. The views expressed by the participants are solely their own. A participant may have taken or recommended any investment position discussed, but may close such position or alter its recommendation at any time without notice. Nothing contained in this program constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or other financial instruments in any jurisdiction. Plea

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