Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful.

Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E.

They stress that effective lifestyle creatives must place the item in a believable context and note Amazon's tool is "years behind."

A brighter spot is Amazon's AI-driven Business Performance Insights panel, which quickly summarizes year-over-year sales and traffic, though it still lacks deeper context and custom-date flexibility.

They close by envisioning a future AI that can automatically diagnose conversion drops, factoring in competitors and account nuances, and invite listeners to suggest further AI experiments for upcoming episodes.