More than a decade after Jessica Alba co-founded The Honest Company with a mission to deliver cleaner, healthier products for families, the brand faces new challenges in a shifting consumer landscape. CEO Carla Vernón joins Rapid Response to share how she’s drawing on her experience at General Mills and Amazon to navigate shifting retail headwinds and reignite the brand. Vernón dives into the value of diversity as a business advantage, why patriotism takes on new meaning in today’s landscape, and what it really takes to lead a mission-driven company amid uncertain times.

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