Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package will give you that and more. 

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Meta’s latest update will fundamentally change how your ads are ranked, served, and scaled. However, most advertisers don’t even know it’s already live. This week, I’m joined by Andrew Foxwell, one of the sharpest Meta strategists in the game.

Andrew breaks down Meta’s new GEM model, the “central brain” now powering ad delivery across Facebook, Instagram, and WhatsApp. We talk about cross-platform signals, why organic content matters again, and how GEM connects directly to Andromeda’s creative ranking system. We look at workflows and what your team should change immediately to stay ahead of this shift.

In This Episode:

- How GEM impacts Meta ads performance

- The difference between GEM and other Meta updates

- How advertisers can train GEM effectively

- GEM’s impact on the role of organic content

- What makes a “good ad” now

- The necessary mindset shift for advertisers

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 

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Visit our website: https://perpetualtraffic.com/ 

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Connect with Andrew Foxwell:

• LinkedIn: https://www.linkedin.com/in/andrew-foxwell-2a533b7 

Connect with Ralph Burns: 

• LinkedIn - https://www.linkedin.com/in/ralphburns 
• Instagram - https://www.instagram.com/ralphhburns/ 
• Hire Tier11 - https://www.tiereleven.com/apply-now 

Connect with Lauren Petrullo:

• Instagram - https://www.instagram.com/laurenepetrullo/
• LinkedIn - https://www.linkedin.com/in/laurenpetrullo  
• Consult Mongoose Media - https://mongoosemedia.us/ 

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

https://discover.taboola.com/perpetual

https://www.activecampaign.com/