In this podcast episode, Dr. Jonathan H. Westover talks with Lida Citroën about their book, THE NEW RULES OF INFLUENCE: How To Authentically Build Trust, Drive Change, And Make An Impact.

Lida Citroën, author of THE NEW RULES OF INFLUENCE: How To Authentically Build Trust, Drive Change, And Make An Impact, is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and founder of LIDA360, LLC, Citroën is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and online positioning.

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