A couple years ago, people made quick decisions and seemed to be eager to part with their money.

In 2025, things have shifted dramatically. People are taking half a dozen calls to make a decision, and they want insane value, which makes total sense.

Today I talk to Marco Hlywka, who is our Head of Enrollment, about how we're selling in 2025, what works, how to successfully use low pressure tactics and still close deals, and how to get on your prospects side, instead of just pushing them.

In this episode:

0:00 Intro

0:20 People Telling Us They Had Bad Experiences

1:24 People Are Taking WAY More Time To Decide in 2025

2:45 Consequences of Pushing Someone Into An Offer They're Not Ready For

4:34 Giving Prospects A Great Experience On A Sales Call

5:16 Low Pressure Sales That Work

7:34 Dealing With A Fear Based Objection

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