It can be difficult enough for a marketer to raise awareness about a brand, but what about a whole new territory? Tyrone Miller is the former Head of Media at the investment firm Sfermion, which focuses on NFTs — a promising world still being explored. On this episode, Tyrone talks about the potential of the novel NFT market and how his gaming industry experience strengthened the storytelling skills he uses to connect with clients.

Tune in to learn:

• Welcome to Marketing Trends (00:00)
• About Sfermion and Tyron's role (02:21)
• Tyrone's perspective on how tech has evolved (05:48)
• What Tyrone thinks marketing leaders should know about NFTs (10:49)
• Lessons Tyrone learned working for game companies (14:07)
• What is Tyrone’s approach to storytelling in the NFT investment world? (18:50)
• In what companies does Sfermion invest? (21:53)
• Tyrone’s thoughts on big brands entering the NFT space (25:01)
• How can marketers make a human connection in an increasingly digital world? (27:10)
• Lightning Round, brought to you by Salesforce (29:54)

Mentions:

• "Halo: Combat Evolved" (video game published by Microsoft Game Studios)
• "Tom Clancy’s Splinter Cell" (video game published by Ubisoft)
• "Call of Duty" (video game published by Activision)
• "Brothers In Arms: Road to Hill 30" (video game published by Ubisoft)
• Zima Red (podcast by Andrew Steinwold)
• "Axie Infinity" (video game published by Sky Mavis)
• Bored Ape Yacht Club (NFT collection)
• CryptoPunks (NFT collection)
• “2022 Global Marketing Trends” (report by Deloitte Insights, section titled “Elevating the hybrid experience”)

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