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Nil Saltuk has created a unique niche within the wedding and event world, providing products for inclement weather. In this new episode for my series “The Niche”, Nil and I discuss how she created her niche, or rather how it came to her. All of us are presented with opportunities, not all of us have the vision to see them, or the will to capitalize on them. Listen to this new episode and hear how you can capitalize on the opportunities that come your way, so you can carve out your own niche!
About Weather or Not
Weather or Not is a perfect example of a niche business. Focusing only on personal accessories to keep events protected from Mother Nature, Weather or Not is very focused on their mission: help people celebrate comfortably and safely by providing resourceful solutions delivered with integrity.
President & Owner, Nilufer (“Nil”) Saltuk, was inspired by the custom of hospitality from her Turkish roots. As a former wedding planner, she designed events where the weather could really ruin her plans. Thus, she was inspired to start the same trend here in the United States.
Weather or Not has you covered - in sun, rain, cold - whether you need to protect your guests during their experience or help them just get from point A to point B.
Contact & Links to find out more about Nil and Weather or Not
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really
Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!
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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com
By Alan Berg, CSP, Global Speaking Fellow4.9
6868 ratings
Nil Saltuk has created a unique niche within the wedding and event world, providing products for inclement weather. In this new episode for my series “The Niche”, Nil and I discuss how she created her niche, or rather how it came to her. All of us are presented with opportunities, not all of us have the vision to see them, or the will to capitalize on them. Listen to this new episode and hear how you can capitalize on the opportunities that come your way, so you can carve out your own niche!
About Weather or Not
Weather or Not is a perfect example of a niche business. Focusing only on personal accessories to keep events protected from Mother Nature, Weather or Not is very focused on their mission: help people celebrate comfortably and safely by providing resourceful solutions delivered with integrity.
President & Owner, Nilufer (“Nil”) Saltuk, was inspired by the custom of hospitality from her Turkish roots. As a former wedding planner, she designed events where the weather could really ruin her plans. Thus, she was inspired to start the same trend here in the United States.
Weather or Not has you covered - in sun, rain, cold - whether you need to protect your guests during their experience or help them just get from point A to point B.
Contact & Links to find out more about Nil and Weather or Not
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really
Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!
Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com

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