In this episode, I open up a Q&A session where I answer questions from my Instagram followers covering various topics, from personal fitness and Ironman prep to family experiences and my evolving relationship with faith.

Highlights include an update on my Ironman training, reflections on my first concert memories with my daughter, and the significance of faith in my journey.

I also dive into my nutritional strategies, the importance of not comparing oneself to others, and some personal insights into my daily routines and business principles.

CHAPTERS:

00:40 Ironman Prep Update

01:56 Charlie's First Concert Experience

04:55 Faith and Its Role in My Life

18:22 Fitness Data Monitoring

26:42 Misconceptions About Me

31:35 Alcohol Consumption and Lifestyle

37:51 Building a Business Brand

43:46 Staying Injury-Free During Training

46:08 Building Volume and Intensity for Ironman

47:41 The Importance of Recovery and Off-Season

51:33 Creatine: Benefits and Misconceptions

59:14 A Day in the Life: Balancing Work and Family

01:04:18 Pickled Beets and Sludge Bowls: Nutrition Habits

01:09:58 Fueling for Performance vs. Aesthetics

01:16:05 Staying Motivated Without Comparison

01:21:26 Future of Endurance Races at Bear Ranch

01:26:20 Launching G1M Sport RTD Beverages

01:29:45 Defining Success and Winning

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In this episode, I unpack how making excuses quietly kills momentum—and how to break that cycle for good. Sparked by a conversation with a friend who’s been stuck in his own way, I share five tactical ways to stop making excuses and start showing up.

We get into preparation, owning your time, and leading from the front—plus practical strategies like backward planning and thinking beyond the now. If you’re ready to stop hiding behind reasons and start taking control, this one’s for you.

CHAPTERS

02:15 Setting the Stage: Personal Reflections and Realizations

06:20 The Importance of Time Management

08:09 Ironman Prep: Challenges and Strategies

11:07 Point #1

25:52 Point #2

34:09 Point #3

42:54 Point #4

53:53 Point #5

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In this episode of the Building the Brand series, we dive into Chapter 7, exploring a tumultuous year and a half characterized by pivotal decisions, personal growth, and business challenges. From stepping down as CEO of BPN in January 2023 to moving back to Texas in May 2024, this chapter covers a ton of the complexities of balancing professional ambitions with my personal life.

CHAPTERS

06:02 Building a Community

08:25 Stepping Down as CEO

25:11 Pursuing Private Equity Partnership

30:02 Reflections and Realizations

45:33 Lessons from Mistakes

47:03 Moving to Nashville

59:36 Marathon Prep and a Failed Deal

01:05:39 Returning to Texas and Reclaiming Leadership

01:08:35 Rebuilding the Brand

01:16:07 Reflecting on Mistakes and Growth

054: Moving Back into CEO Role episode:

https://open.spotify.com/episode/1sPjWTR0jyd5agxLxcXacy?si=7xNXEuPBSA6CwEQHtkmnLA

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Ironman prep is back. 

This episode is devoted to my Ironman Prep Season 3 for the Ironman Arizona race on November 16, 2025. In it, we'll discuss the physical and mental challenges, training schedule, and how this prep will differ due to my increased responsibilities. It cover fuel strategies, training specifics, and the balance between personal goals and professional commitments.

CHAPTERS:

01:55 Why Ironman Now?

06:58 Rediscovering the Love for Cycling

09:30 Balancing Life and Training

15:22 The Importance of Setting Goals

18:03 Reflecting on Past Ironman Experiences

39:13 New Training Strategies and Nutrition

53:11 Fueling for Success

01:00:38 YouTube Series Coming

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In this episode, I share these five crucial success principles, inspired by my morning runs, and prepare for a new chapter of relentless training and personal challenge.

CHAPTERS:

02:18 Introduction

11:28 Point #1

23:10 Point #2

31:34 Point #3

45:10 Point #4

53:03 Point #5

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Mitch Ammons didn’t just get sober—he rebuilt his life with relentless grit. In this episode, we unpack his journey from addiction and rehab to becoming an ultra-marathoner, successful real estate agent, and living proof of what’s possible with the Go One More mindset.

Mitch opens up about the lowest points in his life, the power of the 12-step program, and how fitness and community gave him purpose.

This is a story of redemption, discipline, and choosing the hard path forward—every single day.

CHAPTERS:

01:19 Introducing Mitch Ammons

05:05 The Ultra Marathon Experience

15:23 The Speed Project Adventure

27:34 Post-Ultra Marathon Recovery

33:53 Early Signs of Addiction

44:20 The Struggle with Opiate Addiction

48:02 Rehab and Relapse Cycle

59:09 The Turning Point in 2015

01:01:19 First True Attempt at the 12 Steps

01:07:12 Discovering Fitness and Running

01:09:42 The Journey to Becoming a Competitive Runner

01:16:49 Family Support and Personal Growth

01:24:09 Reflecting on the Journey and Future Aspirations

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Keep up with Mitch:

IG: @mitchammons

In this episode, I'm covering the significance of daily choices and how they cumulatively shape our success. It emphasizes the power of consistency, self-awareness, and intentionality in achieving long-term goals. I'll also explore the challenges and strategies for maintaining discipline during disruptions, such as travel, and the importance of making proactive decisions that align with one's broader life objectives.

CHAPTERS

01:00 The Power of Significant Life Choices

02:38 A Day in the Life: Travel and Podcast Recording

05:17 The Life-Changing Decision of 2014

10:23 Defining Success and the Role of Consistency

34:12 The Importance of Routine and Daily Choices

37:22 Travel Observations and Healthy Choices

55:59 Conclusion and Final Thoughts

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We welcome back Pete Hixson for his third appearance. Together, we explore the complexities of balancing ambition, family, faith, and mentorship. We discuss the pivotal moments that have shaped Pete's life and career and delve into the challenges of being a driven professional while remaining a present and supportive family man. 

This episode offers a wealth of advice for young fathers, professionals, and anyone navigating the intricate dynamics of career and family life.

CHAPTERS:

00:56 StoryBrand and Business Growth

02:27 Personal Reflections and Mentorship

08:49 The Importance of Mentors

19:15 Shifting from Success to Significance

30:03 The Role of Mission in Life

39:05 Being a Noticer in Relationships

46:52 Navigating Relationship Changes with Kids

54:00 Driven Individuals and Life Balance

59:24 Driven vs. Content: A Personal Reflection

01:05:37 Parenting and Legacy

01:11:24 Raising Daughters with Different Needs

01:23:46 The Birth of Beyond Communities

01:30:55 Current Progress and Future Plans

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In this episode, our last episode in our old HQ, we celebrate the monumental success of the Go One More Ultra marathon. This last-man-standing race, held at Bare Ranch, saw 120 runners from 35 states and 6 countries compete in grueling 4.2-mile loops for 56 hours, covering 235 miles.

We explore the event's impact on our brand, the meticulous planning that went into it, and how it embodied the Go One More philosophy.

CHAPTERS:

00:00 Introduction and Setup

00:57 Welcome to the Final Episode in the Old Studio

02:24 Recap of the Go One More Ultra Event

04:34 The Last Man Standing Race Explained

06:40 The Race Begins: 120 Runners from 35 States and 6 Countries

08:55 The Intensity of the Race: 56 Hours and 235 Miles

09:44 A Shared Victory Amidst a Storm

14:51 The Storm Hits: Chaos and Decision Making

17:53 Reflecting on the Team's Dedication and the Event's Impact

24:45 The Aftermath and Cleanup

25:37 Inspiration Behind the Race Concept

29:30 Failed Event and Lessons Learned

31:45 The Lottery and Initial Challenges

32:49 Understanding the Audience

34:32 Learning from Failure

35:36 Preparing for the Next Race

36:41 Building the Perfect Course

42:05 Race Day Logistics

45:55 The Race Begins

50:47 The Final Battle

56:54 Reflecting on the Experience

58:42 Looking Ahead

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Today, we introduce the newest product from BPN, G.1.M Sport +

This episode focuses on its unique benefits and formulation. Unlike conventional product launches, I'll cover the 'why' and 'how' behind G1M Sport +. We discuss the differentiation from previous BPN launches, the extensive research and development process, and the combination of fuel, hydration, and mental focus support ingredients that make this product stand out.

Later, we're joined by Jordan Utter, BPN's Brand Director, who shares insights into the creative and marketing strategies behind the launch and what made this one so unique. This episode is a must-listen.

CHAPTERS

00:14 Introducing G1M Sport Plus

01:16 Product Development and Creative Team

03:30 G1M Sport Plus Ingredients Breakdown

10:08 Usage and Benefits of G1M Sport Plus

20:25 The Origin Story of G1M Sport

28:52 Market Evolution and Brand Growth

45:26 Creative Marketing Strategy

49:39 Project Sierra: The Secret Launch

50:57 Creative Challenges and Team Dynamics

57:52 The Two-Phase Launch Strategy

01:05:58 Reflecting on the Journey and Future Vision

PRE-ORDER MY UPCOMING BOOK HERE:https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210

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