Edward Nevramount is a speaker and executive consultant with one mission — to help marketing teams grow their business. On this episode of Marketing Trends, the former CMO of General Assembly talks through a number of hot topics — most notably that personalization is only as hard as marketers make it out to be. He also explains why rebrands for known companies are never a good idea, and offers his three-step process for great marketing.

3 Takeaways:

• The most effective way to utilize personalization is simple:  ask the customer what they want, and then give them what they want
• Rebranding for the sake of rebranding is always the wrong decision. Companies that resonate with their customers and then try to reinvent themselves risk alienating their base
• The process of good marketing follows three steps: Search, scale and refine

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