I SURVIVED REAL ESTATE 2025

Industry insiders focus on what's ahead for 2025-2026

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

We’re back! The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year—LIVE from the Nixon Presidential Library. Since 2008, this event has raised over $1 million for Make-A-Wish, and we’re not slowing down.

This year’s backdrop?

 A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

As always, our expert panel will feature some of the brightest minds in economics, investing, and housing, ready to tackle challenges we didn’t even know we’d have to face—and to help us all prepare for what’s next.

Leading up to the event, The Norris Group Podcast will spotlight both local and national voices shaping the market. If you’re a real estate investor, 2025 is not the year to sit back and watch—it’s a year to be engaged, informed, and ready.

I Survived Real Estate was born out of a crisis. Our mission remains: to unite thought leaders, serve a meaningful cause, and prepare our industry to navigate whatever comes next.

 GET TICKETS HERE: I Survived Real Estate 2025

In this episode:

• Bruce Norris addresses the misleading narratives shaping the real estate market and the role of social media in fueling uncertainty.
• Craig Evans and Bruce discuss how market confusion impacts investors and why clarity is crucial in today’s environment.
• Joey Romero raises the biggest questions on investors’ minds, with Craig stressing the need for reliable data and informed strategies.
• A look ahead to the Investor Panel, where personal stories and experiences provide valuable lessons for today’s market.
• Craig and Bruce explains why mortgage professionals and realtors can gain a strategic edge by attending and applying insights from seasoned investors.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

I SURVIVED REAL ESTATE 2025

Industry insiders focus on what's ahead for 2025-2026

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

We’re back! The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year—LIVE from the Nixon Presidential Library. Since 2008, this event has raised over $1 million for Make-A-Wish, and we’re not slowing down.

This year’s backdrop?

 A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

As always, our expert panel will feature some of the brightest minds in economics, investing, and housing, ready to tackle challenges we didn’t even know we’d have to face—and to help us all prepare for what’s next.

Leading up to the event, The Norris Group Podcast will spotlight both local and national voices shaping the market. If you’re a real estate investor, 2025 is not the year to sit back and watch—it’s a year to be engaged, informed, and ready.

I Survived Real Estate was born out of a crisis. Our mission remains: to unite thought leaders, serve a meaningful cause, and prepare our industry to navigate whatever comes next.

 GET TICKETS HERE: I Survived Real Estate 2025

In this episode:

• Bruce Norris shares how I Survived Real Estate began as Aaron’s vision to bring top industry leaders together for a nonprofit cause.
• The evolution and lasting significance of the event over the years.
• Panelists’ favorite moments and notable changes to the event format.
• The impact of the Rohny Award on the real estate community and future plans for its growth.
• Closing reflections on the power of community support and the positive influence of I Survived Real Estate.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In Part 2 of our conversation wtih Sean Graham, Founder of Maven Cost Segregation Tax Advisors, we dive deeper into powerful tax strategies, focusing on cost segregation and accelerated depreciation. Sean explains the Look Back Strategy and how it can help amend past tax returns, shares insights on renovations and CAPEX opportunities, and outlines how cost segregation applies to new construction. We also discuss the importance of working with trusted professionals and reveal the biggest red flags to watch for in tax advice. 

Sean is an entrepreneur, investor, and registered CPA with a background in public accounting and private equity. He manages a portfolio of residential rentals and invests in self-storage developments. Sean is also the founder of Maven Cost Segregation Tax Advisors, a national leader in cost segregation services for commercial real estate. His expertise in real estate taxation helps investors accelerate depreciation and maximize after-tax returns.

In this episode:

• Cost Segregation & Depreciation Strategies: How investors can accelerate depreciation to maximize after-tax returns.
• Look Back Strategy: Understanding how this approach works and its impact when amending prior tax returns.
• Identifying value-add improvements that can boost property performance and tax benefits.
• Cost Segregation in New Construction
• Why experienced tax and cost segregation experts are essential for accuracy and compliance.
• Biggest Red Flags in Tax Advice : Common pitfalls to watch for when receiving tax guidance.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In this episode, Craig Evans sits down with Sean Graham, founder of Maven Cost Segregation, to discuss how strategic tax planning can unlock bigger returns for real estate investors—especially high-income earners. Sean shares his entrepreneurial journey, explains the vital role of cost segregation, and breaks down how quality and efficiency in these studies can significantly impact an investor’s bottom line. Whether you’re new to the concept or looking to refine your investment strategy, this episode offers practical insights you can put into action. 

Sean is an entrepreneur, investor, and registered CPA with a background in public accounting and private equity. He manages a portfolio of residential rentals and invests in self-storage developments. Sean is also the founder of Maven Cost Segregation Tax Advisors, a national leader in cost segregation services for commercial real estate. His expertise in real estate taxation helps investors accelerate depreciation and maximize after-tax returns.

In this episode:

• Craig Evans welcomes Sean Graham, founder of Maven Cost Segregation.
• Sean shares his entrepreneurial journey and professional background.
• Insights on the importance of tax strategy in real estate, especially for high-income earners.
• The role of cost segregation in maximizing real estate investment returns.
• Emphasis on quality and efficiency in conducting cost segregation studies.
• In-depth look at practical applications of cost segregation for investors.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In Part 2 of the episode, Kent Ritter, Founder and CEO of Hudson Investing, continues the conversation by sharing how he navigated the challenges of the pandemic while scaling his multifamily business. He breaks down his value-add investment strategy, how he finds deals through strong relationships, and the role technology and AI play in staying competitive. Kent also offers practical advice for new investors looking to enter the multifamily space with confidence and clarity. 

Kent Ritter is a former management consultant and corporate executive turned full-time real estate investor on a mission to help others achieve financial freedom through multifamily investing. As the host of the Ritter on Real Estate podcast and YouTube channel, Kent shares impactful interviews and actionable strategies to help people “Invest like a Pro.” He also leads the Indianapolis Multifamily Investing Meetup, creating space for new and seasoned investors to grow together. In this episode, Kent talks about his journey, why family was the driving force behind his success, and how smart investing can change your life.

In this episode:

• Investment Strategy & Market Focus: Choosing the right markets and aligning strategy with long-term goals.
• Navigating the Pandemic & Growing the Business
• Value-Add & Investment Strategy: Identifying and enhancing underperforming assets for strong returns.
• The importance of networking and cultivating trusted industry connections.
• Leveraging Technology & AI: tech tools and AI to streamline operations and gain a competitive edge.
• Actionable insights and tips for those looking to break into the real estate investing space.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In this episode, Craig Evans interviews Kent Ritter, CEO and Founder of Hudson Investing, exploring his remarkable journey from management consulting to successful multifamily real estate investing. The conversation delves into Ritter's professional evolution, highlighting key insights into multifamily investment strategies, property evaluation, and personal growth. This episode provides listeners with an in-depth look at the strategic thinking and personal determination required to succeed in multifamily real estate investing, offering valuable insights for both aspiring and experienced investors.

Kent Ritter is a former management consultant and corporate executive turned full-time real estate investor on a mission to help others achieve financial freedom through multifamily investing. As the host of the Ritter on Real Estate podcast and YouTube channel, Kent shares impactful interviews and actionable strategies to help people “Invest like a Pro.” He also leads the Indianapolis Multifamily Investing Meetup, creating space for new and seasoned investors to grow together. In this episode, Kent talks about his journey, why family was the driving force behind his success, and how smart investing can change your life.

In this episode:

• Craig Evans welcomes Kent Ritter, CEO and Founder of Hudson Investing.
• Kent shares his career shift from management consulting to real estate investing.
• Insights into multifamily investing, including key challenges and strategic approaches.
• Property evaluation criteria: market growth, job creation, and economic development.
• Scaling through team building and the importance of a capable operations team.
• Lessons from self-managing properties and transitioning to larger-scale operations.
• How rising interest rates affect investment strategies and decision-making.
• Kent discusses balancing career success with family life and personal priorities.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In part two of The Norris Group Real Estate Podcast, Andrew Falde, SVP of Capital Markets for DBL Capital, delves deeper into their innovative real estate investment approach. Building on the first episode, Andrew provides detailed insights into their evergreen fund's structure, investor qualifications, and strategic advantages. He explains the fund's minimum investment requirements, accreditation criteria, and how they navigate current market challenges to create value. The discussion explores the benefits of their investment model for sophisticated investors, highlighting efficient capital deployment, long-term wealth preservation, and a multi-generational investment strategy. Listeners will gain valuable understanding of how DBL Capital differentiates itself in the real estate investment landscape, offering a compelling alternative to traditional investment vehicles.

Andrew Falde is the Senior Vice President of Capital Markets, whose extensive background spans Wall Street, private equity funds, and institutional investment groups. With over $300 million in real estate transactions under his belt, Andrew brings a deep understanding of deal structuring, capital raising, and long-term value creation. In this episode, he shares valuable insights into navigating today’s capital markets, building scalable investment strategies, and aligning finance with real estate growth.

In this episode:

• Investment Requirements & Target Audience: Overview of who DBL Capital is best suited for and the minimum requirements to invest.
• Group Investing & Structure: How investors can participate as a group and strategies for structuring joint investments.
• Insight into how current market trends influence DBL Capital’s fund strategy.
• Why DBL Over Others: Key advantages of the DBL Capital Fund compared to traditional investment vehicles.
• Capital Deployment & Lockout Period: How investor capital is used and the terms of the lockout period.
• Investor Education & Communication: How DBL Capital keeps investors informed and educated throughout the process.
• Reasons why seasoned real estate investors may choose DBL Capital for diversification or scale.
• How to reach out to DBL Capital and connect directly with Andrew Falde.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In this episode, Joey Romero sits down with Andrew Falde, Senior Vice President of Capital Markets at DBL Capital, to unpack the inner workings of the DBL Capital Fund. Andrew discusses the fund's purpose, strategic approach, and regulatory compliance. He also shares insights on today’s capital raising environment, current and future market trends, and how DBL handles investor liquidity and waterfall distribution. Whether you're a passive investor or fund manager, this episode offers valuable takeaways on navigating capital markets with clarity and confidence. 

Andrew Falde is the Senior Vice President of Capital Markets, whose extensive background spans Wall Street, private equity funds, and institutional investment groups. With over $300 million in real estate transactions under his belt, Andrew brings a deep understanding of deal structuring, capital raising, and long-term value creation. In this episode, he shares valuable insights into navigating today’s capital markets, building scalable investment strategies, and aligning finance with real estate growth.

In this episode:

• Joey Romero introduces Andrew Falde, Senior Vice President of Capital Markets at DBL Capital.
• DBL Capital Fund Overview: The purpose and mission behind the DBL Capital Fund.
• Fund Strategy & Compliance: Discussion on the fund’s investment strategy and how it aligns with SEC regulations.
• Insights into the current real estate and capital markets, along with future expectations.
• Capital Raising Challenges: Andrew shares the biggest obstacles when raising capital in today’s environment.
• Investor Liquidity & Distributions: Explanation of liquidity options and how waterfall distributions are structured for investors.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Anne Grey, President & CEO of Make-A-Wish Orange County & the Inland Empire, shares the organization’s mission to bring hope to children with critical illnesses. She discusses the types of wishes granted, the qualification process, and the importance of community and volunteer involvement. Anne also reflects on her first year leading the chapter and the lasting impact of each wish. 

Anne Grey is a seasoned nonprofit leader with over 25 years of experience driving growth and impact at organizations such as Vivalon, the Alzheimer’s Association, and the Pancreatic Cancer Action Network. Recognized as one of OC Register’s Most Influential People in 2020, Anne is known for her strategic leadership and community-driven focus. She currently resides in both Irvine and Rancho Mirage, bringing a unique regional perspective to her work with Make-A-Wish. Anne holds a BA in International Relations from the University of San Diego and an MBA from Pepperdine University, and she actively volunteers with several local organizations.

In this episode:

• Introducing this year’s benefit charity: Make-A-Wish Orange County & the Inland Empire
• Anne Grey shares the mission and impact of Make-A-Wish
• Types of wishes granted and how families are involved in the process
• Anne reflects on her first year as President & CEO and the emotional impact of wish experiences
• Understanding the wish qualification process, including the urgency of rush wishes
• Fundraising strategies and Make-A-Wish’s financial goals for 2025
• The powerful impact of wishes on children, families, and communities
• The vital role of volunteers in delivering hope and creating meaningful experiences

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In this bonus episode, Joe Downs returns to share deeper insights into the operations, trends, and future of self-storage investing. He covers hybrid management models, the role of AI in streamlining customer service, and his approach to sourcing and funding deals. Joe also highlights how the ongoing housing shortage is boosting demand for storage and why younger generations are driving industry growth. The episode wraps with practical advice for investors eyeing opportunities in this evolving asset class. 

Joe is a lifelong entrepreneur with a track record of success across the securities, mortgage, hospitality, and real estate industries. As co-founder and CEO of The Belrose Group, he’s built a powerhouse firm specializing in the self-storage sector of commercial real estate—expanding it from acquisitions to include development and consulting. Known for spotting “niches within niches,” Joe brings a sharp eye for opportunity and a passion for educating others. He’s a featured speaker at the Self-Storage Academy and Mastermind, where he shares his insights as both a visionary leader and a hands-on investor.

In this episode:

• Exploring hybrid management models in self-storage operations
• Leveraging AI-driven call centers to improve efficiency and service
• How Joe Downs sources deals and stays ahead of market trends
• Creative funding strategies for storage acquisitions at any investment level
• The connection between the housing shortage and rising storage demand
• Demographic trends fueling continued growth in the self-storage industry
• Joe Downs shares expert advice on the future of storage and smart investing

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show