Frameworks don’t kill creativity — they set it free.

In this episode, we're breaking down why UX designers who jump into UI too soon miss the real opportunity for innovation.

I’ll show you how ORCA (Objects, Relationships, Calls-to-Action, Attributes) gives you real material to build with — fueling true creativity, better ideas, and a serious competitive edge.

🎧 Tune in to rethink your brainstorming, unleash deeper innovation, and start sketching systems, not just screens.

LINKS:

Join the waitlist for OOUX Foundations!

In this more personal solo episode, Sophia shares how she uses OOUX to help her learn and understand complicated things faster, why it's important to budget for and invest in self improvement, plus why OOUX is great for helping you step away from the screens to embody what you're trying to understand.

Join us for OOUX Foundations!

The UX job market is rough. Veterans are being laid off, juniors are struggling to find jobs, and yet, digital experiences are clunky and getting worse. What gives?

In this raw and honest solo-episode, Sophia explores why UX has been set up to fail — why big problems remain unsolved, and why leadership often undervalues UX work. You'll hear how we've been pushed into pixel-pushing and spackling over the cracks of complexity instead of tackling structural solutions. And why that's not good enough anymore.

But there’s hope. UX can evolve, and we can take back our craft. Discover the Five Core Level-Ups that will empower you to redefine your role and bring deeper meaning into your work.

If you are ready for a deep dive into Sophia’s practical how-to, Join our  90-minute, totally free training: The UX Level-Up. You'll learn 20 actionable strategies to start leveling up immediately—yes, right after the training.

👉 Register here: https://www.ooux.com/levelup

Let’s stop spackling. Let’s build better.

In this solo episode of the podcast, Sophia discusses, "AI: A Guide for Thinking Humans" by Melanie Mitchell professor at the Santa Fe Institute. Are world models the answer to creating human-like intelligence in AI? What are the arguments for and against world models in training AI? And can OOUX help in creating these models?

LINKS:

Join Melanie's Substack

Register for UX Level-Up

OOUX for AI Course

As president of Catbird Content, Torrey Podmajersky helps teams solve business and customer problems using UX and content. She has written inclusive and accessible consumer and professional experiences at Google, OfferUp, and Microsoft, and now for clients of Catbird Content. She wrote the best-selling Strategic Writing for UX, and teaches at schools and conferences in North America and Europe.

In this episode of the podcast, Sophia and Torrey talk about why people tend to be biased toward stories they understand, how facilitating with sticky notes helps level the playing field for ideas, and how Torrey used OOUX to untangle the “spaghetti” of requirements, system objects, and team vernacular at a large company we all know.

• Follow Torrey on ⁠LinkedIn⁠

• Afflilate link to Torrey's book⁠, "Strategic Writing for UX"
• ⁠Early release second edition of Strategic Writing for UX⁠
• Learn about Catbird: ⁠www.catbirdcontent.com⁠
• Early release chapters (so far) of UX Skills for Business Strategy⁠
• Sign up for UX Level-Up!

In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this video is for you!

Raktim Chatterjee is a Certified OOUX Strategist and the Lead UX Consultant at Xebia, a global IT consultancy. In this episode, Sophia and Raktim talk about how to get buy-in on OOUX with stakeholders by reviewing headaches from previous projects through an OOUX lens and by meeting people where they are, why OOUX becomes exponentially beneficial when all team members know the fundamentals, and just how much OOUX it's possible to do in just 45 minutes. This is a great conversation on the nuts and bolts of getting started with OOUX at work. Enjoy!

LINKS:

Connect with Raktim on LinkedIn

Or email Raktim at [email protected]. He'd love to talk to you about your OOUX questions.

Join the waitlist for Cohort 11 of the OOUX Certification Program

Join the waitlist for the new and improved Self-Paced OOUX Masterclass

Join the vibrant OOUX Community over on the OOUX Forum! It's free to join.

The Self-Paced OOUX Masterclass is coming off the shelf at midnight on Friday, September 27, 2024.

In this solo episode of the podcast, Sophia talks about why she's taking the course off the market, when it will be back, and why you should get this "life-changing," "mind blowing," "career-saving" course today before it's gone, plus two big lessons she's learned over 10 years of entrepreneurship!

LINKS:

Invest in your future. Join the Self-Paced OOUX Masterclass.

In this solo episode of the podcast, Sophia asks, what is the point of OOUX? What are the things people get out of OOUX? Sophia outlines the three glorious transformations that OOUX provides to the weary UX professional. This podcast is for people who are wondering if they should dive deeper into the world of Object-Oriented UX.

LINKS:

Get started Object-Mapping with OOUX using the Object-Mapping Quickstart Guide. Get it here.

Is the OOUX Certification right for you? Take the quiz!

Cohort 10 of The OOUX Masterclass Certification is open for enrollment! Get your spot before they run out.

Continue the conversation on the OOUX Forum!

There are big changes coming to the world of OOUX. In this episode of the podcast, Sophia talks about bumping the ORCA process up from 15 to 16 steps. She also discusses the upcoming Cohort 10, which will mark the tenth anniversary of OOUX! And to celebrate that milestone she has devised four new bonuses for this cohort. Plus, why we will be putting the Self-Paced OOUX Masterclass on pause in the coming month.

Sales for Cohort 10 of The OOUX Certification Program for Self-Paced Masterclass students will open up July 25! Purchase the Self-Paced OOUX Masterclass.

Sales for the Cohort 10 Waitlist will open up July 29. Get on the waitlist!

Kickoff for Cohort 10 of The OOUX Certification Program is September 2, 2024!

LINKS:

Connect with Sophia on LinkedIn.

If you have taken the OOUX Masterclass and you would like to tackle some more advanced training, check out the 15 Advanced Moves course on The OOUX Forum.