May 26, 2026

The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps)

32 minutes

Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up

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600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer.

I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week.

In this episode you'll hear:

Why Good Times treats itself as a lifestyle brand, not a Pilates studio

The seven-step member experience that runs before a single first class

How to make new members feel like they discovered you organically

The welcome message and community guidelines that set people up to succeed

What a five-star arrival and first-class check-in actually look like

The post-class moment and follow-up that turn one visit into a habit

Why niching down hard grew the business instead of shrinking it

The "pretend you're a client" audit to run on your own studio this week

The real referral numbers behind 600 members

Chapters

00:00:00 600 members, no ads, no referral program

00:01:48 The right people find you (lifestyle brand, not a Pilates studio)

00:06:42 Why do you exist? Stand for something

00:09:22 Business by design: why niching down grew the studio

00:12:43 The 7-step member experience, start to finish

00:12:45 Step 1: The welcome message that sets people up for success

00:16:30 Step 2: The tours and what to expect

00:17:08 Step 3: The arrival experience

00:20:33 Step 4: How they enter the room

00:21:30 Step 5: What the teacher does for a first-timer

00:25:00 Step 6: The post-class moment

00:25:56 Step 7: The follow-up that closes the loop

00:28:23 Why no callbacks, no ads, no compromise

00:29:12 Where to start: pretend you're a client

00:30:42 The real referral numbers behind 600 members

If this one hit home, listen to "How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads" next. It's the same organic-growth playbook from a different operator.

And when you're ready to find the quick wins hiding in your own member experience, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up

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By Geronimo Unfiltered

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