If you run a video production business, chances are you’re thinking about next year already.

Better clients. Better projects. Better pricing.

Maybe a new service. Maybe more consistent work. Maybe fewer compromises.

Most people respond to that by hunting for strategies. New offers. New funnels. New tactics.

In this episode, I want to talk about something that sits underneath all of that.

Because in my experience, the biggest changes in a video business rarely come from a clever strategy. They come from one decision most people never consciously make.

The decision about what is now acceptable.

I share an insight from a recent coaching conversation where a client realised that his biggest progress this year did not come from learning something new. It came from raising the standards he holds himself to. How he shows up. How he delivers. How he markets. How he follows through.

This episode is especially for you if:

• You feel capable of more than your business is currently producing

• You know you sometimes tolerate things you shouldn’t, with clients or with yourself

• You’re tired of tweaking tactics without seeing the change you want

• You want 2026 to feel different, not just busier

This is not a tactical episode.

There are no hacks.

No step-by-step plan.

It’s a reframing that could change how you operate your business next year.

It can influence how you make decisions next year.

If you’re at a point where you know something needs to change, and you don’t want to figure it out alone, you can explore my coaching offer at ryanspanger.com/coaching and see if it makes sense for you.