If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer.

Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game.

In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to eliminate churn and actually grow over winter.

Here’s what we’re covering:

-Why “just getting through” winter is the biggest lie in the industry

-The internal behaviour change campaign that cuts churn to 1% (or less)

-Exactly how to set up your own Winter Warrior or Summer Survival program

-How to use identity and status to make your members beg to keep training

-The reason this isn’t a challenge or marketing play—and what it actually is

-Why free merch works like magic (and the $14 hoodie that saves your bottom line)

-How to build FOMO, social proof, and hype that makes other studios look boring

-The 3 program levels—from basic leaderboard to full-blown community movement

-The rollout checklist that will make or break your success

… and a whole lot more

Chapters:

⏳ [00:00] The Biggest Lie in the Industry: “Just Get Through Winter”

⏳ [01:35] Why Playing Offence in Winter Will Change Your Business

⏳ [03:10] Retention Stats That’ll Blow Your Mind (85–90% Revenue Kept)

⏳ [04:45] The Mindset Shift: Your Members Need You Most Right Now

⏳ [06:30] How Winter Warriors & Summer Survival Were Born

⏳ [08:10] The Core Concept: Threshold-Based Behaviour Change

⏳ [09:25] Identity, Status & Why Free Merch Works So Damn Well

⏳ [12:00] This is NOT a Challenge or a Shred—Here’s What It Is

⏳ [13:30] Level 1, 2 & 3: How to Make It Bigger Every Year

⏳ [15:00] Remote Warriors, Weekly Missions & Creating a Festival Vibe

⏳ [18:15] Leaderboards, Merch and the Art of Keeping Skin in the Game

⏳ [20:00] Your Rollout Strategy: The Studio Must Feel Different

⏳ [22:15] Checklist for Success: From Launch Video to Leaderboard

⏳ [25:00] How to Spot (and Fix) Dangerous Churn in Your Studio

⏳ [27:00] Why This Works—and How to Make It Work for You

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza