Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin promises you that he's not trying lure in sponsors or pat himself on the back. Because we're talking podcasts... not the creative side of podcasts but the business side of podcasts.

Podcast advertising is $4 billion large globally. But very few outdoor industry brands and retailers include podcasts as a part of their advertising plans.

To dig into why that is Emily Holland and Angie Marie from Wild Poppy Creative Consulting join Colin on today's show.

With backgrounds in the outdoors, Emily and Angie help podcasters grow their own shows and help brands find suitable partners to help spread their messaging via podcasts. So they're the perfect guests to find out why the industry has such a big blindspot when it comes to their ad strategies and podcasts.

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