Today, Jon Bryant & Michael Murray are thrilled to chat with Nick Slavik, a 32-year master craftsman and Board Chair of the Painting Contractors Association (PCA). They talk about setting proper expectations for sales reps, the importance of volume in estimating, and the current challenges in finding leads. Nick emphasizes the need for consistency and effort in sales and marketing, and focusing on personal connections and reactivating past clients. He also shares on the importance of building local relationships and the effectiveness of personal connections in marketing and recruiting. The discussion ends on the role of in-person events and the value of PCA events in fostering meaningful connections within the industry.

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