This weeks questions below, also check out the post on the @antptma tomorrow for a free download of a pre-consultation form/process. 

I have 1:1, 1:2, small group PT and larger group Zoom clients. Some have nutrition coaching, some don't. Some do a mix of PT and small group/Zoom. Given that they all pay a different amount for different level of service, would you still recommend having a facebook community for all of them in one place?

What's the difference between working ON and IN your business, always confuses me.

Is it best to keep shorter challenges (5 or 14 days) simple? Working on a few ideas for a challenge but wary of trying to cover too much in a short space of time that then doesn't give people partaking much value 

Ideas for challenges that have worked well? how can I get more leads from people I don't know?

How often should you check up on a lead or old client that stopped training with you and how do you do it in a way that doesn't feel salesy

If my survey has a prize at the end, will it get people who are not in my target group filling it out? For example people who are not in the category but want to win the prize?

How would you go about doing Facebook adds I havnt got a clue on itI've just set up my instagram and at the moment, my followers are mostly friends of mine and I feel a bit awkward treating them in the same way I would a potential client (e.g. offering them a free session/giving them tips based on what they said in their survey) 

should I treat them in the same way and do you have any tips on how I can grow my following? 

What content is best to put into a closed facebook group for clients?

I've got an old client that no longer pays for coaching but is constantly asking for help and advice (not quick questions but things that take me a lot of time going over and researching). I feel bad if I didn't help and she 'says' she is wanting to start another plan with me soon so I want to help, but I also think it's taking the piss slightly with everything she's asking as other clients are paying for that information. What would you say is the best way to go about something like this?

How can I increase engagement in Facebook groups? Mums seem to have more confidence than younger girls in opening up and sharing.

What are the fundamental areas you would focus on and implement to stop feeling like you are winging the business side of things so much and where to start

Some people enquire and get sent the pre-consult form but don't fill it in, they then message me again a few weeks later and I direct them to the form again... how often is too often to send them a reminder to fill it in without being a pest lol

Can I put out a survey without been consistently posting or should I wait a few weeks.

All but a few of my current clients who have completed my survey - should I involve them in the next steps? I.e challenges etc. Might be stupid question but should I be involving them or just send them a thank you message?

Following up with people, how do you do it without being a pest/ desperate 😬

In this episode, we were being interviewed/questioned by our good friend Mel Spooner from CAWS. 

We talk through; 

You can check CAWS website @ www.trainwithcaws.com 

In this week's check in's we cover the below questions. If you'd like to throw us a questions or topic to cover, please feel free to email us @ [email protected] 

I swear I listened in the pricing webinar so don't shoot me... But if you offer online coaching as 'personalised' would you recommend keeping the price individual like with a 1-1 or going to more of a 'level' based price plan so it can be set in stone for leads and allow it to have more of a group feel. I find it hard and quite time consuming having to explain the different pricing for different people, and if I want to aim to onboard more online clients this is something I want to have down. Definitely a contradicting question but thank you...

With returning to gyms on the horizon what are some big opportunities for the gym floor?

How would you handle enquiries from people that don't necessarily fall into your target market, would you still recommend taking them on?

1) What are the best ways to build awareness on social media?

Thank you for your tips on the last QnA. Sorry I did reply to the video with more information about my challange. I've copied what I wrote on here. I really want this challange to be my best one to date.. If you have any marketing tips that could help I'll be truly grateful..

What to do when my ad account has been disabled🤣

Questions from this check ins below; 

When you are creating interest in something from stories are you asking questions or just giving information? What does creating interest ideally look like?

When scheduling for the week ahead, I've often had to adjust my schedule as a result of consultations being booked through calendly. Is it okay to adjust your schedule as you go or would you recommend consultation to be booked with a weeks notice? 

For an online coach would you say it’s important to have a landing page or a website?, And also still struggling to get my head around the business metrics side of things, breaking it down what would you say is the most beneficial bit to focus on first?

Would you plan two weeks in advance all the time with posts? And keep it that way. Also would keep adding to post ideas on one set day aka Sunday after gaining info during the week or do it once a day and set time for that to add maybe one post idea a day. If that makes sense guys 

Do you think repurposing your content every 4 weeks is too often?

For online growth would you say 2 new clients per week is too much to take on in the first month of online ? For programming etc or does it entirely depend on how in depth your service and client needs are ?

How would you recommend pricing up a buddy/group service? Would you recommend having the check-in and monthly review side of things on a 1-2-1 basis whilst the sessions are obviously shared?

What do you think of ‘wolf whistles’ and could they form part of a marketing strategy?

 I'm  launching my challenge next month.. my aim is for 20+ people to sigh up. What would you say would be the best marketing strategy to start with?

Any questions for next week, please send through to: [email protected] 

Guys on their last week this week on the group program. 

Next course is starting on the 1st March, you can register your interest by clicking on this link; https://form.jotform.com/210252285481350 

Want to submit a question for the next episode? > [email protected] 

Question that were submitted this week are; 

Main issue is not doing the 'On' business stuff such as programming, admin, marketing etc. Any tips to help get this stuff done, especially programming, when it's easy to skip it when not feeling great and just do the 'In' service stuff.

What do you think is most important data, to track, for PT’s going forward? 

Do you think using flyers / leaflets in your place of work is an outdated form of marketing / advertising? Off the back of a challenge how would you go about converting them in to 121?

What's the best time period to measure retention rates on?

What's your thoughts on re-branding your business in order to suit your demographic if your brand message and tone has changed since creating it ? Worth it?

During my 5 day challenge I plan to go live each day and talk about an aspect of my service as all the workouts are prerecorded.   I'm going to talk about scheduling, accountability etc. How often should I be talking about my service and how it works? Every time or wait until the end of the week?

When it comes to doing challenges on social media, what would you say the balance should be in terms of free vs paid? Where its still early days for me on social media, would you say starting off with a free challenge makes more sense?

How much should I put behind my ads? And I’m shit at writing ad copies 

Do you have any tips for keeping clients accountable that have paid for online group coaching without having to message them all individually so much?

When setting up a Facebook group.. How do you go about adding educational units?

This week we answer questions from the guys that are no on week 5 of the business transformation program. 

If you'd like to take part in March's intake of the program, please click this link ; https://form.jotform.com/210252285481350 

Questions we answer this week are below; 

I Have 3 clients from the same household I took on 4 months ago just before lockdown who train on zoom together now doing group pt. They have got results however I feel like they need more of a 121 approach. What would you suggest I do with them? Thanks

I feel a great deal of loyalty towards a couple of clients who have stuck with me for many years. As a result, I still have a few of them on old / discounted prices. What's your thoughts on this? Is this sensible / should I up their prices?

If you have any questions you'd like to submit, please use; [email protected] 

On this second part of the 2 part series, Mel returns and also we are joined by Dr Col.

In this discussion we go into how Covid effects different people, talk through some real life scenarios trainers are dealing with.

Assessing, and the importance of being sufficiently educated to deal with this rapidly growing virus that at some point as trainers we are more than likely going to come across when working with clients.

To become certified in Covid Rehabilitation, visit the CAWS website @ www.trainwithcaws.com 

Find them on IG @CAWSDAILY

Any questions, feel free to fire through to ; [email protected] 

This week we answer the below questions; 

Hopefully this makes sense. because you have to assess the needs and prescribe to a client what they need to build the service. 

On a landing page for people to buy online coaching for example Would you still mention what online coaching includes for example (check ins, nutritional guidance etc) when they might not actually need some of it? 

Once I've reviewed my pricing, do I increase my current f2f clients pricing, even if it's quite a bit higher? Or gradually bring it up? I'm unsure of what to do on this

How to up money (I know u just did this but pure struggling with it, feel like my clients will just leave me but then does that mean there probs not the right clients?) 

Would you recommend using a social media automation tool to allow you to create and schedule posts in advance?

With regards to pricing. I was only working in the gym for 3 weeks before they closed again, so I have been building my online coaching for the time being.

 How would you go about explaining the increase in price to a client who would like add in face-face coaching once the gyms re-open? 

If a client is reluctant to goal setting with regards to short, medium and long term and is only interested in the short term goals, would you still stick to setting it out in this format or would you go with the way in which they prefer? My consultation was before we spoke about onboarding/consults so I now know it might have been a lack of MI and the set up on my part.

Say you've gone through a consult, the convos gone well and client has bought into the plan of action, but their sole objection is price - how would you go about handling that? If you've recommended 3x a week for example and they could only afford 1x, would you then meet them there? If so, would doing that devalue what you've prescribed?

 I currently just ask my clients to pay me via bank transfer but I now want to start setting up monthly direct debits. My main worry is that it may prevent people from signing up as they may feel trapped or feel as if they don't want to commit to a direct debit. Any tips on overcoming this potential barrier.

This being the first of a part series with the founders and creators of a training company called CAWS. And specifically about their COVID rehabilitation course called REBUILD. 

In this first session, we talk about how CAWS and REBUILD came about. What market it fits and how as fitness professionals we can do our part to support the population for rehabilitate from COIVD and LONG COVID. 

In the episode following, we are joined by Dr Col Robertson, discussing where we fit in, and how we can help. 

https://www.trainwithcaws.com/ for more information.

Any questions, please fire away to; https://forms.gle/CbDcKEfL8UAdw5K27 

This we we address a variety of questions, such as; 

Hopefully some of the answers to the questions above help you out. 

If you'd like to submit a questions, pleas please the link below; 

https://forms.gle/Ziz3UMCKMZC35moJ7