If you're tired of the constant social media algorithm changes, it might be time to give Pinterest another look. Unlike social media, Pinterest is a search engine—which means your content lasts longer and keeps working for you.

I'm joined by Pinterest strategist Heather Farris, who's breaking down how to use Pinterest the right way in 2025.

Whether you want more traffic, more leads, or just a platform that doesn't demand daily posting, this episode is for you.

In this episode of the podcast, we talk about:

• How to optimize pins for search and get long-term traffic
• Why Pinterest users behave differently than Instagram users
• The best posting frequency (without burning out)
• How to use AI to streamline your Pinterest workflow

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Heather is a Pinterest marketer and has been managing client accounts for over 8 years. She jokes that she's used the platform so long she remembers when there wasn't much to see and you actually found the end of the feed. Before she got into Pinterest marketing she was in accounting. Heather facilitates a membership where she helps content creators, coaches & service providers with strategy to grow their traffic & sales.

Website: https://heatherfarris.com/ YouTube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA Pinterest: https://www.pinterest.com/heatherfarrisco/_created/ Instagram: https://www.instagram.com/heatherfarrisco_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/349