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The Playbook System That Grows Your Business While You Rest
How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows.
👉 Want the playbook that gets work off your plate? Grab the Team Handbook Builder GPT: https://bit.ly/p-team-handbook-builder
Follow Geronimo Unfiltered
Spotify
Apple Podcasts
YouTube: @GeronimoUnfilteredOfficial
Instagram: @thegeronimoacademy
Most owners think a holiday is a money problem. It's not. It's that the business only works when you're the one running it.
Rod and Jenny owned a calisthenics gym in Newcastle. In debt, burnt out, doing everything themselves. Jenny gave Rod an ultimatum: profitable by December, or they close.
Six months later they're planning a two-week holiday they call the Japan test. The goal isn't survival while they're gone. It's growth.
Ryan breaks down exactly how they did it. The real order of operations, not the highlight reel.
In this episode you'll hear:
- Why a holiday is a team problem, not a revenue problem
- The order Rod and Jenny built their team in, and why sales came first
- What a playbook is and how to write one anyone can run in seven days
- Why splitting sales from rollovers converts higher
- Why hiring a salesperson feels wrong and is your highest-leverage move
- How systems beat the "no one does it as well as me" trap
- What actually triggers the owner-to-CEO shift
- What the Japan test is and how to know you're ready for one
Chapters:
00:00:00 Intro and the Japan test
00:03:00 Meet Rod and Jenny: close-the-doors to turnaround
00:05:40 The core constraints holding them back
00:06:30 What a playbook actually is
00:07:30 The trust barrier and letting go
00:09:10 The owner-to-CEO shift
00:11:00 Level two: buying back your time
00:13:50 Mapping the million-dollar team
00:15:25 Why they hired the salesperson first
00:16:00 Owning the rollover number
00:17:45 The dual converter formation
00:20:30 Why sales and rollovers can't be one role
00:22:00 The wins start landing
00:23:40 Six months, start to finish
00:25:00 Your next three steps
If you want more like this, go back to "How Newstrength Went From 'Good Enough' to a $1M Run Rate."
And if you're ready to write your first playbook, the Team Handbook Builder GPT asks you the questions and pops out the doc: https://bit.ly/p-team-handbook-builder
View all episodes
By Geronimo Unfiltered
5
22 ratings
How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows.
👉 Want the playbook that gets work off your plate? Grab the Team Handbook Builder GPT: https://bit.ly/p-team-handbook-builder
Follow Geronimo Unfiltered
Spotify
Apple Podcasts
YouTube: @GeronimoUnfilteredOfficial
Instagram: @thegeronimoacademy
Most owners think a holiday is a money problem. It's not. It's that the business only works when you're the one running it.
Rod and Jenny owned a calisthenics gym in Newcastle. In debt, burnt out, doing everything themselves. Jenny gave Rod an ultimatum: profitable by December, or they close.
Six months later they're planning a two-week holiday they call the Japan test. The goal isn't survival while they're gone. It's growth.
Ryan breaks down exactly how they did it. The real order of operations, not the highlight reel.
In this episode you'll hear:
- Why a holiday is a team problem, not a revenue problem
- The order Rod and Jenny built their team in, and why sales came first
- What a playbook is and how to write one anyone can run in seven days
- Why splitting sales from rollovers converts higher
- Why hiring a salesperson feels wrong and is your highest-leverage move
- How systems beat the "no one does it as well as me" trap
- What actually triggers the owner-to-CEO shift
- What the Japan test is and how to know you're ready for one
Chapters:
00:00:00 Intro and the Japan test
00:03:00 Meet Rod and Jenny: close-the-doors to turnaround
00:05:40 The core constraints holding them back
00:06:30 What a playbook actually is
00:07:30 The trust barrier and letting go
00:09:10 The owner-to-CEO shift
00:11:00 Level two: buying back your time
00:13:50 Mapping the million-dollar team
00:15:25 Why they hired the salesperson first
00:16:00 Owning the rollover number
00:17:45 The dual converter formation
00:20:30 Why sales and rollovers can't be one role
00:22:00 The wins start landing
00:23:40 Six months, start to finish
00:25:00 Your next three steps
If you want more like this, go back to "How Newstrength Went From 'Good Enough' to a $1M Run Rate."
And if you're ready to write your first playbook, the Team Handbook Builder GPT asks you the questions and pops out the doc: https://bit.ly/p-team-handbook-builder
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