Summary

In this episode of the AI for Sales podcast, Chad Burmeister interviews Masha Kroll, the CEO of Glowstick.ai. They discuss the use of AI in sales and the importance of prioritization and focus. Masha shares her background in computer science and her passion for making the most of our limited time on Earth. They also explore the future of AI in sales and the potential for AI to augment and amplify sales professionals rather than replace them.

Takeaways

AI can help automate menial and manual tasks, allowing sales professionals to focus on more important activities.

The goal should be to do more of the more important things, rather than doing more with less.

AI can assist in collecting and processing signals in a complex world, helping sales professionals to focus better.

Signal-based selling can help prioritize sales efforts and identify ripe opportunities for cross-sell and up-sell.

The future of AI in sales is likely to involve a combination of augmentation and amplification of sales professionals, rather than complete replacement.

Chapters

00:00

Introduction and Background

07:49

Signal-Based Selling: Identifying Ripe Opportunities

14:08

Augmenting and Amplifying Sales Professionals with AI

23:04

Conclusion

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