154 - J. Nichole Smith is allergic to waiting. A busy brand consultant, marketer and mom, Nic doesn't have the time or the patience for businesses that take days to get back to her. And, she says, neither do the potential clients who reach out about your photography services. 

This week Nic and I discuss the single most important change you can make to your booking process—and why so many pet photographers are resistant to doing it.   

What To Listen For:

• How you're inadvertently killing your potential clients' mojo
• What your inquiry process telegraphs to people
• The part of your schedule you really need to formalize
• How to leverage a potential client's momentum
• The brilliant booking strategy used by one savvy (and sold-out) photographer

Nic also introduces a new solution to your booking and client-management woes: the Book Your Pet platform, with a version tailored specifically for pet photographers. It's fast, it's easy, and—best of all—it's free!

Resources From This Episode:

• Bookyourpet.com app 
• J. Nicole Smith on Instagram
• Acuity scheduling software
• Calendly scheduling software
• Venmo digital payment platform
• Hair of the Dog Summit (Sept. 13-15)
• Hair of the Dog Academy
• Free Hair of the Dog Community
• Hair of the Dog Elevate

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.