Julien Smith is the co-founder and CEO of Breather, a company that allows anyone to book beautiful, private, professional spaces whenever they need them. However, it's an idea that almost didn't happen. In this interview, Julien shares why he felt the need to launch something, why it's important to be an "operator", and why you need to focus on building something a few people will love rather than something a lot of people will like.

Books mentioned:

The Flinch

Trust Agents

The Hard Thing About Hard Things

Insights:

- You need to become an operator, not just a theorist.

- "You have to tow the line between confidence and doubt." You must execute, even when you're not 100% certain.

- "You have to know when to be the tree that resists and when to be the tree that bends."

- "Build something that a few people will love rather than something a lot of people will like."

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.