Today I am joined by Carrie McDermott! Carrie is the founder of Sibley Creative, a consulting firm that helps emerging brands reach new markets through curated trunk shows, collaborations and branding. Carrie's scope ranges depending on the client -- some use her services for events like multi-city shopping events to get in front of new and existing customers. Other clients use her services in daily sense, consulting on business strategy, influencer collaborations and creative events. Carrie's background includes experience on the editorial side as an editor at Condé Nast, as well as the public relations side at companies like JCrew, Saks and Tory Burch. Merging these skill sets has led to great success in understanding how brands want to be seen and positioned in today's market.

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