ill communication: copywriting tips & sales strategies for small businesses

The power of copywriting to grow your business [Case Study]


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Still wondering if you should invest in copywriting for your business? 


In this episode of ill communication, I want to share a case study with you that really demonstrates the power of copywriting to grow your business. I’m sharing the story of one of my clients, Kaye. She is a small boutique fitness business owner and mom of three. So needless to say, she is busy. But investing in copywriting still had a huge impact on her business. It’s possible for her and it’s possible for you too.  


Topics covered in this episode include:

  • The type of business that Kaye has and the problems she faced when it came to copywriting
  • Why she decided to join the Joy of Copy Club and some of the changes we made to her email marketing
  • How Kaye’s emails performed after using what she learned in the Joy of Copy Club
  • The transformation Kaye had in her business after 6 months of copywriting support


You’ll be amazed at the transformation your business can have when you upgrade your copywriting. Make sure to tune in to hear all about it!


Show notes are always available at www.kimkiel.com!


Resources Mentioned:

Listen to episode 45: The ROI of Copywriting: https://www.kimkiel.com/podcast-1/the-roi-of-copywriting-how-to-decide-what-you-need

Connect with Kaye at Core Love Fitness: https://www.corelove.ca/

Follow Core Love on IG: www.instagram.com/corelovefitness

Check out the Joy of Copy Club Open House: https://www.kimkiel.com/openhouse

Check out the Joy of Copy Club: www.kimkiel.com/copyclub

Book a call to see if Copy Club is a good fit for you: https://bookacallwithkim.as.me/copyclubcall

Email me any questions: [email protected]



I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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ill communication: copywriting tips & sales strategies for small businessesBy Kim Kiel - Marketing & Copywriting Strategist

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