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In markets that feel more crowded and noisy every quarter, many organizations quietly slide into commodity status and do not even realize it. In this episode, we explore how to uncover the hidden magic in your business before you price and simplify your way out of what makes you great.

In this episode of the Strategy and Leadership Podcast, host Anthony Taylor speaks with Barry LaBov, founder of LABOV Marketing Communications and Training, long-time agency leader, former rock musician, and author of The Power of Differentiation. Together they dig into what real differentiation looks like in practice, why it usually already exists inside your organization, and how to communicate it in a way that energizes customers and employees alike.

Barry shares stories from premium brands and industrial firms, from whisky and trucks to copper and rail, that all discovered unique value in places they had been taking for granted. He explains why leaders often erase their own competitive advantage in the name of efficiency, and offers practical questions you can use to avoid the commodity trap and keep the features and experiences your customers truly love.

You will also hear Barry and Anthony talk about the human side of differentiation. They explore how to involve employees early, why listening to customers reveals more than any internal workshop, and how leaders can use vulnerability and clear communication to avoid the void of misinformation inside their organizations.

In this episode, you will learn:

• Why almost every organization has real differentiation, but it is not fully using it
  

• How to find the invisible strengths in your products, services, and customer experience
  

• The risks of decontenting and cost-cutting that quietly erode brand love
  

• Questions to ask customers and employees to reveal what you should never change
  

• How to connect differentiation, culture, and leadership transparency
  

Connect with Barry LaBov

Website: https://www.barrylabov.com/

LinkedIn: https://www.linkedin.com/in/barry-labov-6965241/

About the Host

Anthony Taylor is the CEO and Founder of SME Strategy and a trusted expert in organizational alignment and strategy execution. With 15+ years of experience facilitating strategic planning and leadership development, he helps organizations align their people, accelerate execution, and achieve their biggest goals

Connect with Anthony: linkedin.com/in/anthonyctaylor604

About SME Strategy

SME Strategy is a management consulting firm specializing in strategic planning and implementation. We help organizations align their teams around a shared vision so they can focus on what truly drives results.
Learn more: smestrategy.net

Podcast produced by: www.rednyne.com