In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success. 
This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling. 
Guest: Martin Mohr, CCO @ Bond Creative Agency
Links:
The case of Merge Garden
Martin Mohr
Bond Creative Agency



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The Power of Gaming Branding: Real Insights from a Creative Agency

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.

Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress 
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe

 Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Video Games

Games & Hobbies

Leisure

Players prevail with Helldivers 2 vs Sony PSN, Nintendo announces Switch 2 is coming before the end of Q125, Unity gets a new boss, Squadbusters racks up the pre-registrations, and Turkish Spyke Games goes to the Moon (Active).
Hosts: Eric Kress, Jen Donahoe, Laura Taranto & Phillip Black

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TWIG #281 Switch 2, Moon Active 

Listen and watch (there are visuals!) as industry veterans Jen Donahoe, Laura Taranto and special guest Ken Landen deep dive into 'Legend of Mushroom,' the idle action mobile game that's taken players (and revenue) by storm. We'll break down the game's mechanics, exploring what made this game into the success it is today.

Whether you're a seasoned player or new to the realm, there's something here for everyone.

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Product Deep Dive #3: Legend of Mushroom, the fungal phenomenon

Recently hitting the milestone of 30 years working in game design, Spry Fox Chief Creative Officer Daniel Cook has long been a leading voice in the game industry. To celebrate his long and distinguished career-spanning games like Realm of the Mad God, Triple Town, Alphabear, and Cozy Grove.
MIA host Ethan Levy returns to the mic to talk to Dan about his many lessons and accomplishments. Most importantly, Dan talks about how as a team, Spry Fox found their shared, authentic voice, and how this has led to efficiency in production and success in the marketplace as they consciously chose to specialize in cozy games.

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Mastering Cozy Game Design with Spry Fox' CCO Daniel Cook

The prodigal son, Ethan Levy, makes his return to the podcast as the team discusses Newzoo’s latest PC and Console data as well as Liftoff’s 2024 Casual Gaming Apps Report. Hold tight for your weekly dose of news! 
Hosts: Jen Donahoe, Laura Taranto, Phillip Black & Ethan Levy

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TWIG #280 Game Industry Reports Galore

Andrew Rose, the Chief Product Officer of Voldex, shares his journey and experiences in the Roblox game development space. Voldex, a company that acquires and scales Roblox games, has seen success by applying traditional free-to-play game development strategies in the unique ecosystem of Roblox. 
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The Power of Gaming Branding: Real Insights from a Creative Agency

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