Mastering the Business of Yoga

The Power of Online Memberships in Your Yoga Business with Lisa Princic


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This week on the podcast I am joined by Lisa Princic. Lisa is a trained Business Strategist Membership Expert and the host of the Scaling Deep Podcast. She supports her clients with membership growth and she's here on the show to talk all about memberships! Lisa shares what a membership is, how to know if it's right for your business, how to market your membership when you have a small audience, overcoming negative self talk, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • What a membership is and examples of what a membership could look like
  • How the yoga industry and other industries have opened doors for people coming out of the pandemic
  • How do you know if starting a membership is right for you and your business?
  • Knowing what you're offering your clients and what they should have to pay for your membership
  • Should you still pursue a membership if you have a smaller audience?
  • Getting members to stay for longer and rewarding them for being subscribed longer
  • Tips for marketing your membership to other people
  • Overcoming negative self talk and pushing through those human experiences and feelings

Guest links:

Scaling Deep: https://scalingdeep.com/

Facebook Group: https://www.facebook.com/groups/membershipsitemasterywithlisa

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Mastering the Business of YogaBy Amanda Kingsmith

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