How much content has your company generated? And where does it all live? Could you find it if you wanted to? Well, you could if you were using Algolia’s products. Having a powerful search engine is critical to bringing to light content that will help build your company’s brand and credibility. Ashley Stirrup knows this, and as the CMO of Algolia, he’s helping to make sure that other companies know it, too. He talks about the power of search, the importance of building credibility and so much more on this episode of Marketing Trends. 

3 Takeaways:

• You have to build credibility in order to build trust and create sales
• Having a powerful search engine provides an opportunity to promote and make available content that would otherwise disappear into the dark hole of the internet 
• You need to figure out how to build campaigns that touch different customers in different ways

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