In today’s episode, I sit down with Jay Abraham, one of the most influential strategic marketing minds in the world and a pioneer in business growth strategy. Jay shares how he built a $250 million seminar business through partnerships, strategic alliances, and relational capital—without spending heavily on traditional advertising. We explore why understanding value from the customer’s perspective is the key to gaining a real competitive edge, and how to align that value with purpose, culture, and communication. Jay also shares the philosophy that’s guided him for decades: you're rewarded in life by the consistency and quality of the problems you solve for others.