Instead of legitimate reform, companies often rebrand their problematic practices as "green," "woke," and "ethical." Not surprisingly, we consumers are both angry and disillusioned by these marketing lies. But when we use our collective purchasing power to fight back, we show our strength. Hence, the power of the purse.

Today I speak with author Tanja Hester. While Tanja doesn't offer easy solutions or simple answers in our conversation, she does lay a roadmap for making better (not perfect!) money moves that positively impact both people and the planet.

Here's a preview:

[4:30] Tanja's views on capitalism, plus: where democracy falls short

[9:30] Thoughts on the power of the purse, elitism, and privilege

[13:15] Is this too cheap? Understanding true cost as a means of stepping away from the desire to score a deal

[18:00] The four questions we should ask ourselves before spending money

[25:30] Individual action for collective change

Resources mentioned:

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