Despite so much diverse talent, a lack of Black representation in the C-suite has persisted in the marketing industry. This disparity is what led marketing leader Jerri DeVard to found BECA, the Black Executive CMO Alliance. Listen and learn how the organization is uniting, elevating, and opening doors for Black business leaders while inspiring a change in the marketing world that is long overdue.

Tune in to learn:

• Background on BECA (3:00) 
• Jerri explains the “BECA Playbook” (11:50) 
• BECA’s emphasis on excellence (25:30)
• The importance of authentic representation in marketing (27:40)

Mentions:

• “Rebranding a Century-old Business with Kevin Warren of UPS” (“Business X factors” podcast)

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