On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den!

Episode Highlights:

3:12 Should you segment out your branded keywords?

7:05 Why this is happening more frequently

10:30 More control over your budget

12:30 Easier reporting for “true non-branded performance”

13:30 Getting as segmented as possible

15:55 Biggest pro – Be intentional with your paid strategy

18:20 More cumbersome to manage

22:00 Tough to tell which keywords count as branded

24:20 Keywords boost each other in a pack

25:55 Make sure you have the right reasons

30:20 Using the targeting report instead

31:08 How much will it actually help your campaign?

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outside of the campaign tab and tackle how to effectively use coupons to increase your conversion rates. Find out how Amazon coupons work, what types of products are good fits, typical discount values, and more in this episode! See you in the Badger Den!

Episode Highlights:

3:00 Introduction to guest Scott Needham

5:38 Amazon coupons overview

8:20 How to start incorporating coupons into your strategy

10:47 What types of products need coupons

13:30 Can you overdo it with coupons?

15:17 Trying to game the system

17:37 How to convince your boss to try coupons

20:54 Common mistakes

22:57 Everyone should give coupons a shot

25:33 Have your cake and eat it too

26:33 Coupons are the new kid on the block

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike and Stephen breakdown bid optimization! The guys give some insight into the seven common personas when it comes to bid optimization, some good and others not so much. Should every bid for your account be the same? Do you think the lowest ACOS possible is the most profitable? Find out the answers to these questions and learn some valuable bid optimization strategies in this episode! See you in the Badger Den!

Show Highlights:

2:33 Send us your questions! 833-BAD-GERZ

3:52 Introduction to bid optimization

5:44 Why bids are so important

7:58 Four bad models of bid optimization: Neglectful Natalie

11:14 Guessing Gary

13:18 Wild Willy

17:23 Penny Pinching Pete and Anxious ACOS Andy

20:20 Three good models of bid optimization: Historical Henry

24:00 Expected Value Evan

27:18 Anticipatory Amy

29:32 A core thesis on effective bid optimization

Have a question? Give us a shout! 833-BAD-GERZ or www.adbadger.com/voicemail

On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. See you in the Badger Den!

Show Highlights

4:40 Intro to the Four Areas Where Amazon Excels

5:13 The $100 Test

9:02 Sponsored Products: Amazon vs. Google

11:15 Bulk Files with Amazon

14:25 Native Ads with Amazon

18:40 Consumer Anxiety on Google vs. Amazon

19:40 Where Google Shines - Ad Support

20:34 Google Platform Customization

23:48 How Google Manages Size and Scale

25:47 Mulit-Account Management with Google

28:22 Facebook Audiences and Targeting

30:40 Ad Types on Facebook

33:08 Amazon and Ad Quality Score

35:35 Final Conclusions

Next week’s episode will be a Q&A! Send us your questions at www.adbadger.com/voicemail

On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den!

Show Highlights:

1:47 An introduction to Kiri Masters

4:43 Overview of Amazon Ads and Amazon DSP

9:30 A quick rundown of Amazon Ad product definitions

10:56 Amazon Display Ads

15:30 How to manage Sponsored Products and DSP

17:48 Some use cases for DSP: Targeting and Placements

20:45 The purchase side of DSP

25:07 The silver lining to DSP

26:29 How large companies use DSP

27:55 How to allocate your advertising budget

28:20 Closing

On today’s episode, Mike and Stephen break down a straightforward strategy to improving your Sponsored Brand ads. Have your Sponsored Brand ads been overlooked and thrown together? Don’t lose valuable conversions and implement our single keyword brand ad strategy. The guys walk through the theory behind the strategy and then give some real world examples of how you can increase your conversion rate by using it. See you in the Badger Den!

Show Highlights:

3:58 One simple tip to boost your Sponsored Brand ad performance

6:10 Single keyword brand ads

6:59 How Google Ads handles single keyword brand ads

8:15 Amazon Ads single keyword brand ads

11:03 Comparing single keyword sponsored brand ads with how most sellers do it

13:00 How people think about Sponsored Brand ads

13:53 Walkthrough of single keyword campaign strategy

17:29 A case-study for single keyword Sponsored Brand ads strategy

26:20 Some final thoughts

Have questions about Amazon PPC? Ask us! Go to www.adbadger.com/voicemail and we'll answer your question on the podcast.

On today's episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusting your PPC strategy by the time of day? The guys answer these questions and many more. See you in the Badger Den!

If you have a question about Amazon PPC, send us a voicemail at adbadger.com/voicemail

Show highlights:

3:27 Leave us a voicemail with your questions!

6:59 Question 0: What information should I include in my question?

9:45 Question 1: How can product page listing quality issues affect CTR?

14:30 Question 2: Should I change my fixed bids to dynamic bids?

21:06 Question 3: Why am I only getting clicks for ASIN-suggested sponsored products?

25:48 Question 4: When should software or an agency manage your campaigns for you?

32:05 Question 5: Should I split my campaigns by keyword search volume?

35:16 Question 6: Should I pause my campaigns during certain hours?

39:38 Question 7: Is click fraud a big deal?

40:40 FAQ and voicemail

On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay attention to on Prime Day. They also talk bidding strategy, bid automation, and give some expert advice on Prime Day strategies. See you in the Badger Den!

Show Highlights:

1:37 Data-Driven Approach to Prime Day

4:25 History of Prime Day

7:30 Some Non-PPC Strategies and General Tips

10:48 PPC Strategies - Conversion Rates

11:36 CTR (Click Through Rate)

13:10 Budgets

17:26 Bidding Strategies

20:36 Bid Automation

23:55 More on Conversion Rates

25:36 More Prime Day Strategies

29:50 Podcast Deal and a Christmas in July Surprise

On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting reports, advertised product reports, placement reports, purchased product reports, and performance over time can also give you insight into the strengths and weaknesses of your account. Never used the report feature before? Or maybe you need some clarification on the lesser-known reports? On this episode, Mike & Stephen walk you through the characteristics of each report and give you strategies to get started! See you in the Badger Den!

Show Highlights:

6:03 Getting started with reports

7:19 How to use a task manager to save your data

8:50 Search term reports

14:00 Targeting reports

18:43 Advertised product reports

21:21 Pivot tables

22:30 Placement reports

24:52 Purchased products report

27:28 Performance over time

31:40 Reach out if you want to hear about how Ad Badger handles reports!

Episode 30: https://www.adbadger.com/blog/ppc-den-podcast-ep-30-a-round-table-discussion-about-placement-settings/

On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how you should be 1.) setting up Amazon campaigns and 2.) keeping your campaigns organized. Are you worried about your campaign data? Mike gives some insight on steps you can take to save your data and keep it available. After the overall structure of your campaign is fixed, it’s time to look at the targeting of your product ads. All of those targets need bids! This brings us to the fourth section of the self-audit: bid management. Now that all of those areas are covered, all that’s left to do is fine tune the setup of your campaigns! See you in the Badger Den!

Episode Highlights

Taking Your Campaigns Temperature (3:35)

Campaign Structure (14:06)

Dealing With Your Amazon Data (19:28)

Targeting Product Ads (22:08)

Bid Management (26:18)

Fine-Tuning Your Campaign (29:55)