We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%!
On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you.
We’ll see you in the Badger Den!
1:10 Intro
5:10 A recent trend with Sponsored Display ads
7:00 How conversion rates work
11:20 Targeting types for Sponsored Display ads
15:30 Sponsored Display conversions
17:30 The big problem with conversions in Sponsored Display ads
30:40 What we’d like to see and closing thoughts
All our episodes and show notes are available at https://www.adbadger.com/podcast
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Podcast edited by Pedro Moreno