Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den!

Episode Highlights:

3:30 Shout out to Brian Andris for his awesome review

5:40 It's not a direct copy-paste from Sponsored Product

8:25 Keyword vs. Search term vs. Target

13:36 There's a new type of broad match keyword in town

20:14 Introducing... the 4th match type

22:08 Modified broad match works like SPA broad match

25:00 ASIN targeting

28:15 Amazon PPC is quickly evolving

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Today we're showing you a new way to access your keyword search terms without downloading an advertising report. It's as simple as navigating to another tab on both Seller Central and Vendor Central. it evens comes with some great filtering options. See you in the Badger Den!

Episode Highlights:

0:50 How does this change the optimization process?

1:25 Where to find search terms in Campaign Manager

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On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. See you in the Badger Den!

Episode Highlights:

4:44 Introducing Coran, founder of the TheFBABroker.com

8:10 When is the right time to start thinking about selling?

10:53 Unoptimal times to sell

12:06 The mindset of value buyers

15:33 Strategic buyers in the Amazon niche

17:30 Does advertising play a role in the selling puzzle?

20:20 Reducing percentage of wasted spend

25:00 How do buyers view advertising expenses?

26:02 The diminishing value of ACOS

31:55 What to do if you have weak advertising margins

34:25 Breaking down your ROI channels

36:20 Businesses with significant advertising spend

39:14 Project your industry's long-term future

44:40 Pro tip: Think like an investor

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Today we're talking about a new feature of Sponsored Brand ads that we've been waiting for — product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products.

Episode Highlights:

0:37 How product targeting works

1:44 When to use product targeting

Get all of our episodes and show notes at adbadger.com/podcast

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The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to  ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den!

Episode Highlights:

5:27 Cyber Monday isn't as big as you think it is

8:00 How much does sales boost for each day?

11:35 Avg monthly metrics vs Cyber Monday/Black Friday metrics

17:45 Don't be as aggressive 2 days before Black Friday

20:17 All of December is the real king

22:50 Avoid targeting generic holiday keyword like "gifts for kids"

28:35 Prepare for a potentially big CPC spike

30:20 It's too late for lightning deals but you should still set coupons

31:30 The holiday season is a marathon not a sprint

32:50 Our final tips

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Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den!

Episode Highlights:

4:25 The importance of an optimized campaign structure

5:18 Targeting vs. Inventory grouping

9:46 3 popular campaign structure strategies

14:08 Start thinking of campaign structure as another variable to optimize

15:15 Visually map out your product groupings

17:02 Even more strategies!

20:20 Single ASIN ⁠— the easiest structure optimization

26:15 How to optimize ASIN with variations

31:30 Dialing up the complexity with several different products

35:12 Different products but they compete for the same terms

42:40 What if you're a huge company with 5,000+ SKUs in different categories?

51:05 Strategies for giant wholesalers — 400,000+ SKUs!

55:40 Keep campaign level settings in mind

Get all of our episodes and show notes at adbadger.com/podcast

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Today we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn't do this without you!

On today's episode, Mike & Stephen are providing updates to our older episodes to bring them up to speed with the current state of Amazon PPC. See you in the Badger Den!

Episode Highlights:

2:20 A lot has changed (for the better) after 50 episodes

5:20 (Ep. 1 Update) Are we still living in the Golden Age of PPC?

7:56 (Ep. 2 Update) Bid+ is finished and has evolved

13:03 (Ep. 5 Update) Amazon advertising stats exactly 1 year later

24:10 (Ep 14 Update) Reporting is more reliable with less delay

27:29 (Ep 21 Update) Search term reports for Sponsored Brand Ads coming soon

30:00 How have we changed?

34:05 The future of Badger Nation looks bright

Get all of our episodes and show notes at adbadger.com/podcast

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Today we're answering listener Daman's question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits of using your existing campaigns over starting new ones. See you in the Badger Den!

Episode Highlights:

0:23 Daman's question

1:50 Restarting your old campaigns

2:30 Use an existing campaign over a new one

Get all of our episodes and show notes at adbadger.com/podcast

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On today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy.  A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don't miss learning about the keyword strategy that could transform your account. See you in the Badger Den!

Episode Highlights:

2:30 Reading reviews from our awesome listeners

4:25 Introducing the Single Keyword Sponsored Product Campaigns Strategy

5:40 Guess the top searched term last week

7:57 One campaign, one ad group, one keyword... Why do it?

10:40 Con: Overly segmented data

13:10 Is this strategy allowed?

16:00 Pro: Boost your keyword performance

17:15 Start small & test it out first

19:05 Not all searches are created equal

22:05 Stephen's recommended strategy

23:20 Transform your account with Single Keyword Campaigns

27:45 2 strategies to set your placement settings

32:28 Bulk Files: How to execute this strategy fast

36:35 Key takeaways

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Today we've got an episode that's useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go from beginner to pro in PPC advertising. See you in the Badger Den!

Episode Highlights:

2:30 Critical thinking: Bloom's Taxonomy

4:45 Level 1: Simple knowledge

5:25 Level 2: Comprehension

6:10 Level 3: Application

6:45 Level 4: Active Analysis

8:17 Level 5: Synthesize your own strategy

9:27 Level 6: Evaluation

11:27  The full process

12:07 Join Ad Badger as a PPC Campaign Manager at adbadger.com/careers

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ