“When we are no longer able to change a situation, we are challenged to change ourselves.”

These words from Victor Frankl carry Ad Badger during the global pandemic.

In this short but heartfelt episode of PPC Den, hear Mike’s wisdom for Amazon marketing when times are dire.

He recommends focusing on mindset, getting practical with financial modeling, prevailing forward in spite of obstacles, and surrounding ourselves with like minded growth-seeking beings. He also offers ‘rapid fire’ tips at the end.

We aren’t fluffing the hype when we say that you won’t want to miss this episode.

Thank you for joining us, and we’ll see you in The Badger Den.

Episode Highlights

Links and Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: https://adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

This episode was edited by Pedro Moreno.

The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis.

Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode!

To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator

We’ll see you in the Badger Den.

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns.

The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data spread.

To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator

We’ll see you in the Badger Den

Episode Highlights:

Links & Resources

https://anchor.fm/theppcden/episodes/How-to-Incorporate-Adjust-Bids-by-Placement-Settings-into-Your-Keyword-Bids-Part-1-Single-Keyword-Campaigns-ebl1ef

https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0

https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns.

To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements

We’ll see you in the Badger Den.

Episode Highlights

Links & Resources

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

It’s the Amazon Advertising’s Brand Analytics mini-series finale!

Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol have to do with demographics reporting.)**

Be entertained as you learn what information is available on the demographics report and, most importantly, how to use this information to your PPC campaigns gain.

You won’t want to miss out! We’ll see you in The Badger Den.

** Important note: Neither The Badger nor anyone at Ad Badger condones underage alcohol consumption.

Episode Highlights

00:00 Intro

06:55 What’s up with Amazon’s Demographics Data?

16:25 Interesting flaw within Demographics Report

20:00 Predicting the future of Demographics Report

27:30 Search by ASIN -- NOT keyword

30:10 Demographics strategy: How to grow your campaigns

34:25 Final thoughts + farewell!

Links & Resources

Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks

Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d

Amazon Brand Analytics, part 3: What Consumer Behavior Says About Your Amazon Brand Analytics: https://anchor.fm/theppcden/episodes/AMZPPC-66-What-Consumer-Behavior-Says-About-You-Amazon-Brand-Analytics-eb7k4a

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns!

Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report.

This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four.

Until then, we’ll see you in the Badger Den.

We’ll see you in the Badger Den.

Episode Highlights

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends.

This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value.

We’ll see you in the Badger Den.

Episode Highlights

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC!

Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords.

You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den.

Episode Highlights

Links & Resources

Listener Q+A: Calculating Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl

Make Your Best Keywords Better with Single Keyword Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC-49-Make-Your-Best-Keywords-Better-with-Single-Keyword-Campaigns-e8e7nb

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

Beware the Amazon PPC Silent Killer.

It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers.

Okay, no, it doesn’t, but it does slay Amazon campaigns.

If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend.

If you’re not familiar with the Amazon PPC silent killer, then you better get familiar!

We’ll see you in the badger den.

Episode Highlights

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

Dear Badger,

Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway?

What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality?

Please help!

Yours truly,

ACoS Skeptic #98*

This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count.

Thanks for tuning in! We’ll see you in the badger den.

Please note: These questions are paraphrased and the identity of the member is concealed.

Episode Highlights

00:00 Intro & Topic Overview

11:17 What to do if all your profitable keywords are branded

20:27 What to do if struggling with ACoS unbranded searches

27:55 How to Segment TOFU- BOFU- MOFU

33:44 What to do if you have limited ad spend budget

39:05 See you in the badger den!

Links & Resources

Ep 40 - Should You Segment Your Branded Keywords In Amazon Ads? https://anchor.fm/dashboard/episode/e54rob

Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!