We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%!

Is that even possible?

On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road.

But what if there was a better way to launch products?

On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020.

On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords?

On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it?

On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

We’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be blocked? Was the Amazon rep from last week’s episode right about negative ASINs? All of the questions, and a few more are answered on this week’s episode.

Mike and Stephen breakdown what actually happens when you add a negative ASIN in your auto campaigns and clear up some of the confusion around the topic. If you haven’t listened to Episode 82 yet, make sure to give it a listen before listening to today’s episode.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

Put on your tin foil hat, it’s time to explore an Amazon PPC conspiracy! Everyone has thought that negative ASINs can’t work with auto campaigns, but is that really the case?

On today’s episode, Mike and Stephen investigate the use of negative ASINs and auto campaigns. We even hear directly from Amazon and breakdown what their response means for you.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

When should a company work with a freelancer, agency, or PPC professional to run their Amazon PPC campaigns? Can you run the account yourself?

On today’s episode, Mike breaks down scenarios when running your account is the best route and when bringing in outside help can make a huge difference.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

For the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’re breaking down everything you need to know about the platform and its targeting options on today’s episode.

Mike and Stephen explain what the Amazon DSP is and what it can do for you! The guys also dive into the wide array of targeting features in the platform that will help you reach your ideal audience.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided by Amazon. Is it okay to stray from the numbers and follow a hunch?

On today’s episode, Stephen breaks down when it is okay to go with your gut and situations where it might lead you astray.

We’ll see you in the Badger Den!

Episode Highlights:

Links & Resources

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!