Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions.

This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder.

We’ll see you in The Badger Den!

Highlights

1:05 Intro

7:37 Search Term Impression Share report

26:21 Search Term Impression Rank

32:38 Brand Category Benchmark report

47:45 Concluding Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver